DIGITAL MARKETING MANGER FOR REAL ESTATE CO IN AHMEDABAD
A Digital Marketing Manager at a construction company in Ahmedabad (Abad) drives online brand visibility, generates high-value project or buyer leads, and showcases real estate, commercial, or civil engineering portfolios across digital channels.
Primary Objective:
Build brand credibility, generate qualified B2B/B2C leads (home buyers, corporate clients, or contractors), and manage digital campaign ROI.
Key Responsibilities
1. Lead Generation & Performance Marketing (SEM / PPC)
- Run targeted paid ad campaigns on
Google Ads
, Meta (Facebook/Instagram)
, and LinkedIn
to capture high-intent property buyers or commercial clients. - Optimize cost-per-lead (CPL) and conversion funnels for housing projects, commercial spaces, or contracting services.
2. Search Engine Optimization (SEO) & Local Presence
- Manage local SEO, Google Business Profile optimization, and geotargeted keywords (e.g., "top builders in Ahmedabad", "commercial construction company in SG Highway").
- Optimize website landing pages, property walk-through pages, and service catalogs for higher organic search rankings.
3. Content & Social Media Management
- Showcases site progress updates, 3D architectural renders, client testimonials, and walkthrough videos across Instagram, Facebook, LinkedIn, and YouTube.
- Maintain a regular editorial calendar for social platforms, blogs, and email newsletters.
4. Reputation & B2B/B2C Brand Building
- Coordinate digital assets (brochures, project walkthroughs, site-visit lead forms) with sales and engineering teams.
- Monitor online reviews, customer queries, and brand sentiment across property portals and social channels.
5. Analytics & Reporting
- Track website traffic, lead quality, conversion rates, and campaign ROI using
Google Analytics
, Meta Pixel
, and CRM dashboards. - Present weekly/monthly performance reports to management.
Required Qualifications & Skills
Education:
Bachelors or Master’s degree in Marketing, Digital Marketing, Business Administration, or Communications. Experience:
4 to11 years of hands-on digital marketing experience, ideally within Real Estate, Construction, or Architecture/Interior
sectors.Technical Skills:
- Proficiency in Google Ads, Meta Ads Manager, and SEO tools (SEMrush, Ahrefs, or Google Search Console).
Preferred candidate profile
