Job Title: Digital Marketing Lead – Performance Marketing
Location: Hyderabad, Telangana
Job Type: Full-time
Industry: IT Services / Digital Marketing
Experience: 5–8 Years
Job Summary
We are looking for a results-driven Digital Marketing Lead – Performance Marketing to lead digital advertising campaigns, manage international clients, and drive measurable business growth. The ideal candidate will have strong expertise in paid advertising, campaign optimization, lead generation, and performance analytics, along with excellent verbal and written communication skills.
The candidate will work closely with international clients, understand their business objectives, develop effective marketing strategies, and ensure campaign performance meets agreed KPIs and ROI targets.
This role requires a combination of strategic thinking, hands-on campaign management, team leadership, and the ability to confidently communicate with global stakeholders.
Key Responsibilities
- Develop and execute performance marketing strategies aligned with client business objectives and growth targets.
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms.
- Manage international client relationships, conduct regular review meetings, and provide strategic recommendations.
- Understand client requirements, translate business goals into actionable marketing plans, and manage expectations effectively.
- Drive lead generation, customer acquisition, website conversions, and revenue growth while optimizing cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
- Monitor campaign performance, analyze data, and implement optimization strategies to improve results.
- Prepare and present performance reports, campaign insights, and monthly business reviews to international clients.
- Manage campaign budgets, audience targeting, keyword research, ad creatives, landing page performance, and conversion tracking.
- Collaborate with creative, content, web development, sales, and analytics teams to improve campaign outcomes.
- Identify growth opportunities through competitor analysis, market research, A/B testing, and emerging digital marketing trends.
- Lead and mentor digital marketing team members, ensuring timely execution and quality delivery.
- Ensure effective communication, project coordination, and timely resolution of client queries.
Required Skills and Qualifications
- 4–8 years of experience in digital marketing, with substantial hands-on experience in performance marketing.
- Proven experience managing paid advertising campaigns and delivering measurable marketing results.
- Strong working knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics 4 (GA4).
- Experience in lead generation, conversion optimization, campaign attribution, and marketing analytics.
- Excellent verbal and written English communication skills.
- Strong client-facing skills with experience handling international clients, preferably in the US, UK, Europe, Australia, or other global markets.
- Ability to conduct client presentations, lead review meetings, explain campaign performance, and communicate strategic recommendations confidently.
- Strong analytical, problem-solving, negotiation, and stakeholder management skills.
- Experience managing multiple campaigns, budgets, deadlines, and client expectations.
- Prior experience leading a team or managing digital marketing projects is preferred.
Preferred Qualifications
- Experience working with an IT services company, digital marketing agency, SaaS business, or B2B organization.
- Familiarity with LinkedIn lead generation, account-based marketing (ABM), and B2B demand generation.
- Knowledge of CRM platforms such as HubSpot or Salesforce.
- Experience with conversion tracking, Google Tag Manager, landing page optimization, and marketing automation.
- Certifications in Google Ads, Google Analytics, or Meta advertising are an added advantage.
Key Performance Indicators (KPIs)
- Lead generation and conversion performance.
- Cost per lead (CPL) and customer acquisition cost (CAC).
- Return on ad spend (ROAS) and campaign ROI, where applicable.
- Achievement of client-defined campaign targets.
- Client satisfaction, retention, and account growth.
- Campaign reporting accuracy and timely delivery.
- Team productivity and quality of execution.
Ideal Candidate Profile
We are looking for someone who combines strong technical knowledge of performance marketing with outstanding communication and client management capabilities. The ideal candidate should be confident interacting with international clients, capable of independently managing campaign strategy and execution, and comfortable presenting data-driven insights to senior stakeholders.
If you are passionate about performance marketing, enjoy working with global clients, and can turn digital campaigns into measurable business results, we would love to hear from you.
How to Apply
Interested candidates can apply through Indeed with an updated resume highlighting their performance marketing experience, advertising platforms handled, campaign achievements, and international client management experience.
Pay: ₹40,000.00 - ₹80,000.00 per month
Application Question(s):
- Can you join immediately ?
Work Location: In person
