Digital Marketing & Graphic Design Executive

Company: Interior Ki Pathshala
Job Location: Noida / Ghaziabad
Job Type: Full-Time
Work Mode: Hybrid
Experience: 1–2 Years Preferred
Expected Monthly Salary: ₹15,000 – ₹18,000

About the Role

We are looking for a creative and result-oriented Digital Marketing & Graphic Design Executive to grow Interior Ki Pathshala across digital platforms.

The candidate will be responsible for managing social media platforms, designing attractive marketing creatives, publishing YouTube and Instagram content, tracking digital performance and supporting lead generation and product sales campaigns.

The ideal candidate should have a good understanding of social media marketing, graphic design, content promotion and digital audience engagement.

Key Responsibilities1. Social Media Management

• Manage YouTube and Instagram accounts.
• Schedule and publish videos, Reels, posts and stories.
• Manage social media comments, messages and audience engagement.
• Maintain a consistent publishing schedule.
• Monitor social media trends and content opportunities.

2. Graphic Design & Creative Development

• Design attractive YouTube thumbnails.
• Create Instagram posts, carousels and promotional posters.
• Develop marketing creatives for digital products and campaigns.
• Maintain consistent brand identity across all platforms.
• Create visually engaging promotional content.

3. YouTube & Content Optimisation

• Optimise YouTube titles, descriptions and hashtags.
• Upload and manage videos through YouTube Studio.
• Monitor video performance, impressions, CTR and audience engagement.
• Improve content discoverability through basic SEO practices.

4. Digital Marketing & Lead Generation

• Support lead generation and paid advertising campaigns.
• Coordinate digital product promotions and marketing campaigns.
• Assist in campaign planning and execution.
• Analyse audience behaviour and campaign performance.
• Suggest improvements based on marketing data.

5. Reporting & Analytics

• Track YouTube and Instagram performance.
• Prepare weekly performance reports.
• Monitor reach, engagement, views, clicks and enquiries.
• Prepare monthly marketing dashboards.
• Identify opportunities to improve audience growth and conversions.

Required Skills & Qualifications

• 1–2 years of experience in digital marketing and graphic design preferred.
• Good knowledge of Canva and basic graphic design principles.
• Experience in social media management.
• Working knowledge of YouTube Studio and Instagram Insights.
• Basic understanding of SEO and digital marketing.
• Good Hindi and English copywriting skills.
• Basic understanding of lead generation and marketing analytics.
• Creative thinking and an eye for visual presentation.
• Good communication, coordination and time-management skills.
• Knowledge of Meta Ads and Google Ads will be an advantage.

Monthly DeliverablesDeliverableMonthly TargetYouTube Thumbnails4Short-Video Publishing Packages20Additional Social Media Creatives12–16Weekly Performance Reports4Monthly Marketing Dashboard1Compensation & Benefits

• Monthly Salary: ₹15,000 – ₹18,000.
• Full-time hybrid working opportunity.
• Opportunity to work with an educational digital brand.
• Exposure to YouTube growth, digital marketing and online product campaigns.
• Opportunity to develop creative and marketing skills.

Pay: ₹10,000.00 - ₹18,000.00 per month

Work Location: In person