Digital Marketing Executive — Social Media & Growth

Digital Marketing Executive — Social Media & Growth

Employer: Devel Innovation and Solution
Brand: Swaprelook
Location: Ghatkopar, Mumbai — On-site
Employment Type: Full-time
Preferred Experience: 1–3 years
Salary: Based on experience and skills

About Swaprelook

Swaprelook is an online platform where people exchange unused items for something useful. We help users save money, reduce waste and connect with people nearby. Our website is live, and a mobile app is in development.

Our purpose goes beyond exchanging products: an unused cricket kit could help a young aspiring cricketer pursue a dream.

About the Role

We are looking for a creative, hands-on Digital Marketing Executive to build brand awareness and grow our user community across Mumbai and nearby areas.

You will manage social media, develop content and run digital campaigns that encourage people to register, list their items and participate in exchanges. This role combines content creation with measurable user acquisition.

Key Responsibilities

• Plan and manage content for Instagram, Facebook and LinkedIn.
• Create monthly content calendars covering reels, posts, carousels and stories.
• Write engaging captions, campaign copy and clear explanations of how Swaprelook works.
• Create and edit basic graphics and short videos, coordinating with designers or production support when needed.
• Set up, monitor and optimise Meta advertising campaigns within approved budgets.
• Support Google Ads, basic SEO and website content initiatives.
• Respond to comments and messages, escalating customer service issues to the appropriate team.
• Identify opportunities with local creators, colleges, housing societies, sports groups and hobby communities.
• Coordinate with the development team to improve landing pages, registration journeys and campaign tracking.
• Track campaign results and recommend improvements based on data.
• Support marketing for the upcoming app and subscription plans.

Required Skills and Experience

• 1–3 years of practical experience in digital marketing or social media management.
• Experience managing Instagram and Facebook business accounts.
• Hands-on knowledge of Meta Ads Manager and campaign reporting.
• Ability to use Canva and a video editing tool to produce social content.
• Strong copywriting and communication skills.
• Understanding of website analytics, conversion tracking and basic SEO.
• Ability to manage a content calendar, meet deadlines and work independently.
• Interest in consumer platforms, community building and reuse.

Good to Have

• Experience with startups, marketplaces or consumer brands.
• Familiarity with Google Ads, GA4 and Google Search Console.
• Experience coordinating influencer collaborations or local campaigns.
• Ability to create content in Hindi or Marathi alongside English.
• Comfort filming product demonstrations or appearing in short videos.

How Success Will Be Measured

• Increased brand awareness among relevant local audiences.
• Growth in registrations and users publishing their first listing.
• Improved campaign conversion rates and cost per registration.
• Consistent, engaging content and timely community responses.
• Contribution to active participation and completed exchanges.

How to Apply

Apply through Indeed with your updated CV and examples of social media accounts, content or campaigns you have personally worked on. Where available, include campaign results and explain your contribution.

Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s):

• How many years of hands-on experience do you have in digital marketing?
• What is your expected annual CTC?
• 1. What is your notice period, and when could you join?

Work Location: In person