Digital Marketing Executive
Company: Lotus Prime Digital Solutions
Location: Whitefield, Bangalore
Job Type: Full-Time | Work From Office
Experience: 1–3 Years (Freshers with strong practical skills may also apply)
Working Days: Monday to Friday
About the Company
Lotus Prime Digital Solutions is a growing digital technology and marketing company based in Whitefield, Bangalore. We provide website development, SEO, social media management, digital marketing, Meta Ads, AI-powered solutions, and business automation services to clients across various industries.
We are looking for a creative, result-oriented Digital Marketing Executive who can manage multiple client accounts, improve online visibility, increase social media reach, generate quality leads, and deliver measurable business growth.
Key Responsibilities
1. Search Engine Optimization (SEO)
- Develop and implement SEO strategies to improve website rankings on Google.
- Perform keyword research, competitor analysis, and SEO audits.
- Handle on-page, off-page, technical, and local SEO.
- Optimize website content, meta titles, descriptions, headings, and images.
- Manage Google Search Console, Google Analytics (GA4), and Google Business Profiles.
- Improve organic website traffic and search visibility.
- Monitor keyword rankings and prepare SEO performance reports.
2. Social Media Management
- Manage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Develop monthly social media content calendars.
- Plan engaging reels, posts, stories, and promotional campaigns.
- Increase followers, organic reach, video views, engagement, and profile visits.
- Research trending content, hashtags, keywords, and audience interests.
- Optimize Instagram Reels and YouTube Shorts for better visibility.
- Coordinate with graphic designers and video editors to produce engaging content.
- Monitor social media insights and improve content performance.
3. Meta Ads & Paid Advertising
- Create, manage, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.
- Run lead generation, website traffic, engagement, awareness, and conversion campaigns.
- Identify target audiences based on location, demographics, and interests.
- Perform A/B testing for ad creatives, audiences, and campaign strategies.
- Optimize advertising budgets to improve ROI and reduce cost per lead.
- Track campaign performance using Meta Pixel and other analytics tools.
- Generate quality leads for clients through paid campaigns.
- Knowledge of Google Ads will be an added advantage.
4. Increase Social Media Views & Engagement
- Develop strategies to increase Instagram Reel views and YouTube Shorts views.
- Understand social media algorithms and content distribution.
- Identify trending topics, audio, hashtags, and high-performing content formats.
- Improve video hooks, captions, thumbnails, and posting strategies.
- Analyze audience retention, watch time, engagement rates, and content reach.
- Implement organic growth strategies without relying entirely on paid advertisements.
- Continuously experiment with content strategies to improve results.
5. Client Account Management & Reporting
- Handle multiple client social media and digital marketing accounts.
- Understand client business requirements and marketing objectives.
- Prepare monthly marketing strategies and campaign plans.
- Track leads, enquiries, website traffic, and social media performance.
- Prepare weekly and monthly performance reports.
- Suggest improvements to increase client visibility and business enquiries.
Required Skills
- Strong knowledge of SEO and Google ranking strategies.
- Practical experience in Instagram and Facebook marketing.
- Hands-on experience with Meta Ads Manager.
- Understanding of social media algorithms and organic growth techniques.
- Knowledge of Google Analytics, Search Console, and Google Business Profile.
- Ability to create effective content strategies for Instagram Reels and YouTube Shorts.
- Basic knowledge of Canva and video editing tools.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills in English.
- Ability to independently manage multiple client accounts.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, Computer Science, or a related field.
- 1–3 years of experience in digital marketing or social media management.
- Candidates with experience in digital marketing agencies will be preferred.
- Meta Blueprint, Google Ads, or Google Analytics certifications are an advantage.
- Candidates should be able to demonstrate previous campaign results, social media growth, or SEO improvements.
Key Performance Indicators (KPIs)
The selected candidate will be evaluated based on:
- Improvement in Google search rankings and organic website traffic.
- Growth in Instagram and Facebook reach, followers, and engagement.
- Increase in Instagram Reel and YouTube Shorts views.
- Quality leads generated through Meta Ads campaigns.
- Reduction in cost per lead and improvement in campaign ROI.
- Consistent content publishing and account management.
- Client satisfaction and achievement of marketing objectives.
What We Offer
- Opportunity to work with clients across multiple industries.
- Hands-on experience with digital marketing campaigns and AI-powered marketing solutions.
- Exposure to modern marketing tools and technologies.
- Professional growth and learning opportunities.
- Collaborative working environment.
How to Apply
Interested candidates can share their updated resume and details of previous digital marketing campaigns.
Company: Lotus Prime Digital Solutions
Location: Whitefield, Bangalore
Contact / WhatsApp: +91 93630 70456
Website: www.lotusprimedigitalsolutions.com
Join our team and help businesses grow through innovative digital marketing strategies!
Pay: ₹23,000.00 - ₹48,000.00 per month
Work Location: In person
