Orthocure is a growing healthcare and wellness brand offering orthopaedic care, physiotherapy, rehabilitation, Strength Studios, and orthopaedic home-wellness products. We are looking for a result-oriented Digital Marketing Executive who can drive online sales, strengthen our digital presence and scale our e-commerce and Direct-2-Consumer (D2C) business
Key Responsibilities:
1. E-Commerce & D2C Growth
- Manage and optimise product listings, sales and promotions across Amazon, Flipkart and other relevant marketplaces.
- Familiar with Shopify, Website handling and product listings and inventory management
- Drive D2C sales through the company website and other online sales channels.
- Improve product visibility, conversion rates, average order value and customer retention
- Plan and execute marketplace campaigns, deals, offers and seasonal promotions.
- Monitor inventory, pricing, product content and marketplace performance
2. Performance Marketing
- Plan, execute and optimise paid campaigns on Google Ads and Meta Ads.
- Drive qualified traffic, leads and online sales while maintaining target ROAS and cost per acquisition.
- Analyse campaign performance and implement strategies to improve ROI.
- Manage retargeting, remarketing adn conversion-focused campaigns
3.Digital Marketing & Brand Building
- Develop digital marketing strategies for healthcare services and orthopaedic products
- Co-ordinate with graphic designers, content creators and external agencies
- Manage social media campaigns, website content, SEO and digital brand communication
- Develop engaging product creatives, landing pages and promotional campaigns
4. Analytics & Reporting
- Track sales, leads, conversion rates, ROAS, CAC and marketplace performance
- Prepare weekly and monthly performance reports
- Identify growth opportunities through competitor analysis, Customer insights and market trends.
- Take ownership of campaigns budgets and marketing outcomes.
Requirements
- 3-5 years of hands-on-experience in digital marketing, e-commerce and D2C
- Practical experience managing Amazon and Flipkart seller accounts and product listings
- Strong working knowledge of Google Ads, Meta Ads and performance marketing
- Understanding of e-commerce analytics, conversion optimisation and customer acquisition.
- Proficiency in Excel/Google Sheets and marketing analytics tools
- Strong analytical, communication and coordination skills
- A results-driven mindset with the ability to work independently and scale a growing business.
Preferred: Experience with healthcare, medical devices, orthopaedic products, wellness or consumer brands.
Pay: ₹40,000.00 - ₹55,000.00 per month
Work Location: In person
