Digital Marketing & E-commerce Executive

Job description

We are looking for a Digital Marketing & E-commerce Executive to manage the online presence, digital advertising and e-commerce operations of our women's fashion boutique.

The ideal candidate should have practical knowledge of social media management, paid advertising, website management and online marketplaces.

Key responsibilities

Social Media Management

• Prepare monthly Instagram content calendars.
• Plan and schedule Instagram posts, reels and stories.
• Write engaging captions, promotional copy and calls to action.
• Coordinate with the content creation and video editing team.
• Manage regular publishing and maintain posting consistency.
• Monitor social media engagement and performance.

Digital Advertising

• Plan, create and manage Meta Ads campaigns (Facebook and Instagram).
• Set up and manage Google Ads campaigns.
• Monitor advertising budgets, campaign performance and conversions.
• Identify opportunities to improve website traffic and online sales.

E-commerce & Website Management

• Manage product listings on Amazon and other online marketplaces.
• Upload product images, descriptions, pricing and other details.
• Manage and update Shopify and Wix websites.
• Maintain website product information, collections and content.
• Coordinate with the operations team for online orders.

Content & SEO

• Write blogs and website content.
• Conduct basic keyword research.
• Work on on-page SEO and website optimisation.
• Write product descriptions and promotional content.
• Track website traffic and content performance.

Requirements

• 1–2 years of experience in digital marketing or e-commerce is preferred.
• Working knowledge of Meta Ads and Google Ads.
• Familiarity with Amazon Seller Central.
• Knowledge of Shopify and Wix.
• Good written English and content writing skills.
• Experience preparing social media calendars and managing Instagram accounts.
• Basic understanding of SEO and Google Analytics.
• Ability to analyse campaign performance and prepare reports.
• Must have a personal laptop.

Preferred candidate profile

Someone who is organised, analytical, creative and capable of independently managing digital marketing and e-commerce activities.

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person