Digital Marketing & Creative Executive

Digital Marketing & Creative Executive

Company: Twilight Grey Talent

Job Location: Bangalore – Work from Office

Experience: People with relevant skills of 1 to 2 years

Employment / Department - Full-time | Marketing & Digital Growth

About Twilight Grey Talent:

Twilight Grey Talent is a specialised healthcare talent and workforce solutions business focused on connecting skilled healthcare professionals with opportunities across India and international markets, including the Middle East, Europe and Asia-Pacific. Our specialisations include specialist nursing and care, emergency medical technicians (EMTs), paramedics and allied healthcare professionals.

We are building our brand, digital presence and marketing capabilities from the ground up.

Role Overview

We are looking for a Digital Marketing & Creative Executive who can manage the day-to-day digital marketing activities of Twilight Grey Talent, covering social media, graphic design, basic motion graphics, website management, SEO, digital campaigns and performance tracking.

This is a hands-on, multi-functional role suited to someone who enjoys working across different areas of digital marketing rather than specialising in just one. You do not need to be an expert in every area from day one. We value creativity, initiative, attention to detail and the willingness to learn. The operations team will provide guidance and support while encouraging the successful candidate to take ownership of day-to-day execution.

Key Responsibilities:

1. Graphic Design & Creative Content

· Create professional creatives for LinkedIn, Facebook, Instagram and other digital platforms.

· Design social posts, carousels, banners, promotional materials and campaign content.

· Maintain consistency in colours, fonts, logos and the company’s visual identity.

· Adapt designs to different formats and platform sizes; use AI-assisted creative tools where appropriate.

2. Motion Graphics & Video Content

· Create short videos, reels, animated posts and basic motion graphics.

· Edit videos and add text, transitions, subtitles, music and other suitable elements.

· Turn ideas, images and written content into engaging visual stories.

· Explore creative formats relevant to healthcare, careers and talent acquisition.

3. Social Media Management

· Manage the company’s LinkedIn, Facebook and Instagram Pages and other relevant platforms as required.

· Prepare and maintain a practical content calendar; schedule and publish posts consistently.

· Write clear captions, descriptions and relevant hashtags.

· Monitor comments, messages and engagement, coordinating responses with the relevant team.

· Track reach, engagement and audience growth and identify ways to improve performance.

4. Website Management & Content Updates

· Manage and update the company website using Wix or a similar content management platform.

· Update content, images, banners, service descriptions, links and contact information.

· Check that website pages, links and enquiry forms work correctly.

· Assist with landing pages for recruitment campaigns, employer enquiries and lead generation.

· Identify improvements to navigation, mobile responsiveness and user experience; coordinate specialist development work when needed.

5. Search Engine Optimisation (SEO)

· Conduct basic keyword research using available SEO tools.

· Optimise page titles, meta descriptions, headings, image alt text, URLs and website content.

· Use Google Search Console to monitor indexing, search queries, clicks and impressions.

· Monitor organic search performance and suggest practical improvements.

· Assist with basic technical SEO checks and coordinate advanced fixes when required.

6. Digital Advertising & Campaign Management

· Assist in planning, setting up and managing campaigns through Meta Ads Manager (Facebook and Instagram).

· Support Google Ads and other digital advertising platforms as required.

· Prepare campaign creatives, captions, audience selections and landing pages.

· Support lead-generation campaigns for healthcare professionals and prospective employers.

· Monitor spend, reach, clicks, enquiries and lead quality; make routine improvements within approved budgets.

· Maintain campaign records and provide periodic performance updates.

7. Analytics, Reporting & Performance Tracking

· Use Google Analytics 4, Google Search Console and platform insights to monitor performance.

· Track website traffic, engagement, campaign results, enquiries and lead sources.

· Prepare simple weekly or monthly reports using spreadsheets, dashboards or platform reports.

· Identify content and campaigns that perform well and recommend improvements.

· Monitor campaign spending against approved budgets.

8. Brand Management & Digital Coordination

· Maintain consistency across the website, social channels and marketing materials.

· Coordinate with the recruitment team to understand vacancies, candidate requirements and content needs.

· Translate business objectives into practical digital marketing activities with support of the operations team.

· Keep creative assets, content calendars, campaign materials and reports organised.

· Coordinate with external designers, developers or service providers when required.

Skills & Qualifications:

We are looking for a good foundation and the right attitude—not an expert in every tool. Enthusiasts with relevant practical skills and a portfolio are welcome.

Essential:

· 1–2 years’ experience in digital marketing, social media, graphic design, content creation or a related field; freshers with relevant skills may apply.

· Basic graphic design skills using Photoshop, Illustrator or similar tools.

· Familiarity with at least one video-editing or motion-graphics tool.

· Basic understanding of social media platforms and business Pages.

· Interest in SEO, website management and digital advertising.

· Good written communication, attention to detail and organisational skills.

· Willingness to learn new tools and work across multiple digital marketing activities.

· Ability to meet deadlines, take initiative and manage day-to-day tasks responsibly.

· Basic knowledge of Photoshop, Illustrator, Premiere Pro, After Effects, CapCut or similar tools.

· Familiarity with Wix or another website content management system.

· Exposure to Meta Business Suite, Meta Ads Manager or Google Ads.

· Basic knowledge of Google Analytics 4 and Google Search Console.

· Familiarity with AI-powered design, content or productivity tools.

· A portfolio of social media designs, videos, college projects, freelance work or personal creative projects.

Advanced proficiency in all listed tools is not expected. A strong willingness to learn and demonstrate practical ability is more important.

Personal Attributes:

· Creative, curious and enthusiastic about digital media.

· Comfortable experimenting with new tools and ideas.

· Willing to learn skills beyond current areas of expertise.

· Self-motivated and capable of taking ownership of assigned responsibilities.

· Comfortable working in a growing organisation where processes and opportunities evolve.

· Open to feedback and committed to improving work quality.

· Practical, resourceful and interested in building a career in digital marketing and creative communication.

What We Offer:

· An opportunity to manage a broad range of digital marketing activities from an early stage.

· Direct guidance and support from management.

· Exposure to graphic design, motion graphics, SEO, websites, social media, paid advertising and analytics.

· Opportunities to experiment, develop new skills and build a professional portfolio.

· A collaborative environment where ideas and initiative are encouraged.

· Scope to grow into a larger digital marketing, creative or digital growth role as the organisation expands.

How to Apply:

Interested candidates can share their CV and, if available, a portfolio of designs, videos, social media work or other digital projects. We welcome enthusiastic and early-career professionals who are eager to learn, create and grow with Twilight Grey Talent.

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Provident Fund

Work Location: In person