Digital Marketing Associate

Job Summary

Zobello is looking for a Digital Marketing Associate responsible for handling digital strategy, promotional campaigns, social media strategy and performance analysis all aimed at improving marketing efforts targeted towards customer acquisition and brand engagement.

Requirements

• Knowledge of managing online ad campaigns on facebook, google.
• Possess knowledge and understanding of the media landscape (digital, print, broadcast) with strong relations across India.
• Excellent written and spoken English.
• Making creatives for campaigns, slogans, which capture brand essence.
• Proficient in MS office - word, excel and powerpoint.
• Knowledge and experience in SEO is an added advantage.
• Should have a creative bent of mind, person would be responsible for making creatives for social channels and promotional emailers.
• Good content writer, knowledge and affiliation to fashion industry would be an added advantage.
• Formulating engagement strategies for twitter, facebook and instagram, like competitions to increase brand buzz.
• Graduate/Post Graduate with Minimum 1-2 years of experience in digital marketing.

Responsibilities

• Manage complete planning , budgeting and implementation of marketing strategies
• Handling Customer Acquisition Management and grow our paid marketing channels
• Conduct Sales Forecasts using Market Research tools like Google Analytics etc.
• Understand what our customers really want and develop brand communication strategies.
• Affiliate Marketing - Encourage creative business-led public relations opportunities, alliances and partnerships.
• PR Submissions - Promote key stories about Zobello (e.g., market trends, new records broken, new initiatives, new partnerships, etc.) to the media.
• Manage the Zobello Blog Site completely, including regular article updation and site health and upgrade.

You'll get a view into almost every function of the company and will help drive important marketing decisions for Zobello.