Digital marketing & Admissions Executive

Job Description – Digital Marketing & Admission Executive

Job Title: Digital Marketing & Admission Executive
Salary: ₹18,000 per month
Experience: 0–2 Years
Job Type: Full-Time
Industry: Education / EdTech
Department: Digital Marketing & Admissions

Job Overview

We are looking for a proactive and enthusiastic Digital Marketing & Admission Executive to manage digital marketing activities, generate admission enquiries, nurture leads, and support prospective students throughout the admission process.

The ideal candidate should have hands-on knowledge of Meta Ads, Canva, lead management, and strong telephonic communication skills. The candidate will be responsible for converting enquiries into admissions through effective follow-ups and career counselling.

Key Responsibilities

Digital Marketing

• Create, manage, and monitor advertising campaigns on Meta platforms (Facebook and Instagram).
• Assist with lead generation campaigns to attract prospective students.
• Design engaging promotional creatives, posters, and social media content using Canva.
• Coordinate social media promotions and admission campaign activities.
• Monitor campaign performance and support lead generation improvements.

Lead Management & Nurturing

• Handle incoming leads generated through digital marketing campaigns.
• Maintain and update lead databases and follow-up records.
• Nurture prospective students through regular calls and messages.
• Follow up with interested candidates to improve enquiry-to-admission conversion rates.
• Track lead status and ensure timely follow-ups.

Telephonic Career Counselling & Admissions

• Make outbound calls and respond to admission enquiries.
• Understand students' educational backgrounds, interests, and career goals.
• Explain available courses, eligibility criteria, admission procedures, and programme benefits.
• Provide basic career guidance and help students choose suitable programmes.
• Address student and parent queries professionally.
• Guide interested candidates through the application and admission process.
• Follow up with prospective students until admission closure.

Reporting & Coordination

• Maintain daily records of calls, enquiries, follow-ups, and admissions.
• Prepare regular reports on lead generation and conversion.
• Coordinate with the admissions and marketing teams to achieve targets.
• Ensure accurate documentation and a positive student experience.

Required Skills

• Knowledge of Meta Ads (Facebook and Instagram advertising).
• Proficiency in Canva for designing marketing creatives.
• Strong lead nurturing and follow-up skills.
• Excellent telephonic communication and career counselling abilities.
• Good verbal and written communication skills.
• Ability to convince, engage, and build relationships with prospective students.
• Basic understanding of digital marketing and lead generation.
• Good organisational skills and attention to detail.
• Familiarity with Excel, Google Sheets, or CRM tools is an advantage.

Educational Qualification

• Bachelor's degree in any discipline preferred.
• Candidates with relevant digital marketing, counselling, sales, or admissions experience are encouraged to apply.
• Freshers with strong communication skills and a willingness to learn may also apply.

Salary & Benefits

• Salary: ₹18,000 per month
• Full-time employment.
• Opportunity to develop skills in digital marketing, student counselling, and admissions.
• Performance-based growth opportunities as per company policy.

Ideal Candidate Profile

The ideal candidate should be creative, confident, target-oriented, and passionate about interacting with students. The candidate must be comfortable managing digital campaigns, handling admission enquiries, conducting telephonic career counselling, and converting leads into successful admissions.

Pay: ₹17,000.00 - ₹18,000.00 per month

Work Location: In person