Job Title: Digital Marketing Manager – Performance Marketing & Growth
Location: Noida, Uttar Pradesh
Experience: 3–5 Years
Employment Type: Full-Time
Salary: ₹4–6 LPA
Job Overview
We are looking for a result-oriented Digital Marketing Manager with strong hands-on experience in Performance Marketing, Paid Advertising and Digital Growth.
The candidate will be responsible for planning and executing digital campaigns, managing advertising budgets, driving customer acquisition, improving website conversions and generating revenue through digital channels.
We are looking for someone who understands performance marketing and business growth, not just social media management.
Key Responsibilities
1. Performance Marketing
- Plan and execute Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Manage advertising budgets and optimize campaigns for better ROI and ROAS.
- Drive website traffic, bookings, leads and online sales.
- Monitor CPC, CPM, CTR, CPA, CAC and conversion rates.
- Conduct A/B testing of creatives, audiences and campaigns.
- Develop retargeting and remarketing strategies.
2. Digital Marketing & Growth
- Develop and execute monthly digital marketing strategies.
- Identify opportunities to improve customer acquisition and revenue.
- Plan seasonal, festive and promotional campaigns.
- Coordinate with designers and video editors for marketing creatives.
- Manage digital marketing activities across multiple brands.
3. Social Media Marketing
- Manage digital growth strategies across Instagram, Facebook and other relevant platforms.
- Prepare creative briefs and content directions.
- Monitor engagement, reach and audience growth.
- Maintain consistency in brand communication.
4. SEO & Website Optimization
- Implement SEO strategies to improve organic traffic.
- Work with Google Analytics 4 and Google Search Console.
- Optimize landing pages and website conversions.
- Coordinate website updates and campaign landing pages.
5. Hospitality Marketing – The Social Stays
- Drive direct bookings through paid digital campaigns.
- Execute marketing campaigns for property launches, travel offers and seasonal promotions.
- Generate demand across different property locations.
- Support franchise marketing and B2B growth initiatives.
- Improve direct booking revenue and reduce dependency on OTAs.
6. D2C & E-commerce Marketing – VARA Spices
- Plan and execute digital campaigns to drive online sales.
- Manage customer acquisition and retargeting campaigns.
- Drive traffic and conversions through the brand website.
- Coordinate promotional activities across Amazon, Flipkart and other marketplaces.
- Support product launches and festive campaigns.
- Improve conversion rates, CAC and ROAS.
7. Reporting & Analytics
- Prepare monthly performance reports.
- Track advertising expenditure, revenue, leads, bookings and conversions.
- Analyze campaign performance and recommend improvements.
- Maintain marketing dashboards and performance trackers.
Required Skills & Qualifications
- 3–5 years of experience in Digital Marketing and Performance Marketing.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Experience managing paid advertising budgets.
- Knowledge of SEO, Google Analytics 4 and conversion tracking.
- Strong understanding of ROAS, ROI, CAC, CPC, CPM, CTR and CPA.
- Experience in website traffic generation and conversion optimization.
- Strong analytical, communication and coordination skills.
- Ability to manage multiple brands and marketing campaigns independently.
Preferred Candidate Profile
- Candidates from Hospitality, Travel, E-commerce or D2C industries preferred.
- Experience managing multiple brands is an advantage.
- Candidates with strong hands-on paid advertising experience.
- Ability to connect marketing activities with business revenue and growth.
Key Performance Indicators
- ROAS and ROI from paid campaigns.
- Customer acquisition cost.
- Direct booking revenue.
- E-commerce sales and revenue growth.
- Website traffic and conversion rates.
- Organic traffic and SEO performance.
- Campaign execution and achievement of business targets.
Reporting To: Founder / CEO
Pay: ₹400,000.00 - ₹600,000.00 per year
Application Question(s):
- Do you have the Experience in Meta Ads(Facebook & Instagram) and Google Ads campaigns?
- Have you worked with D2C, E-commerce, Hospitality or Travel brands?
Work Location: In person
