Digital Marketer Manager

About Utsav App

Utsav is an Indian religion-tech platform connecting devotees with temples across India. With 10 lakh+ devotees and a 4.6-star rating, we offer online puja bookings, temple darshan videos, prasad delivery, and spiritual products.

Job Summary

We are looking for an experienced Digital Marketing Manager to lead performance marketing, customer acquisition, CRM, and social media initiatives. The ideal candidate should have proven experience managing large advertising budgets and driving measurable business growth.

Key Responsibilities

• Plan and optimise paid campaigns across Meta Ads and Google Ads.
• Manage monthly advertising budgets of ₹2 crore or more.
• Track CAC, ROAS, CPA, CTR, and other marketing KPIs.
• Develop CRM campaigns using WhatsApp, email, SMS, and push notifications.
• Manage social media channels and coordinate marketing creatives.
• Plan campaigns around festivals and important religious occasions.
• Monitor campaign performance, conduct A/B testing, and prepare reports.
• Collaborate with product, design, and content teams to improve conversions and retention.
• Mentor junior team members and support marketing team growth.

Requirements

• 5+ years of experience in digital marketing or performance marketing.
• Proven experience managing ₹2 crore+ monthly advertising budgets.
• Strong knowledge of Meta Ads, Google Ads, GA4, and mobile app marketing.
• Experience in CRM, customer retention, and lifecycle marketing.
• Understanding of CAC, ROAS, LTV, and conversion optimisation.
• Strong analytical, communication, and campaign management skills.
• Experience with AI marketing tools and regional campaigns is an advantage.

Why Join Utsav?

• Work with a fast-growing consumer technology platform.
• Take ownership of large-scale marketing campaigns.
• Work with AI-powered marketing tools.
• Grow into a leadership role.

Pay: From ₹40,000.00 per month

Ability to commute/relocate:

• Bangalore City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 5 years (Required)

Language:

• English (Required)

Shift availability:

• Day Shift (Required)

Work Location: In person