Digital Lead

Role & responsibilities

Digital Head Marketing

• Develop and lead the

  digital marketing strategy

  across projects and the corporate brand.
• Drive performance marketing across

  Google, Meta and other relevant digital platforms

  to generate quality leads and conversions.
• Lead SEO, SEM, social media, content, website and online reputation initiatives.
• Develop

  digital campaign and lead-generation strategies

  aligned with project launches and sales objectives.
• Monitor campaign performance, CPL, CAC, ROI and conversion metrics; optimize spends accordingly.
• Leverage

  CRM, analytics and marketing technology

  to improve lead nurturing and customer journeys.
• Work closely with Sales, CRM and Project Marketing teams to improve lead quality and conversion.
• Lead digital agencies, media partners and other external vendors.
• Track digital trends, customer behaviour and competitor activity to identify new growth opportunities.
• Build dashboards and provide regular

  digital performance insights and recommendations

  to leadership.

Preferred candidate profile

• Minimum 15 years of experience

  in digital marketing, preferably within Real Estate.
• Strong expertise in

  performance marketing, lead generation, analytics and digital campaign management

  .
• Proven experience managing large digital budgets and agency partners.
• Strong understanding of the

  Mumbai real estate digital ecosystem

  .
• Data-driven, commercially oriented and strong in stakeholder management.