Job Title: Marketing Manager
Company: Autocracy Machinery Pvt Ltd
Location: Hyderabad
Experience Required: 10-12 Years
Industry: Engineering & Manufacturing
Employment Type: Full time
We are a fast-growing organization committed to delivering reliable, high-performance, and customized solutions for our customers. We focus on innovation, operational excellence, and customer success.
Role Purpose::
The role will be responsible for managing the marketing team, strengthening the companys communication across products and industries, identifying new market opportunities, and developing marketing initiatives that support business growth and market expansion.
The position will work closely with the CEO, Business Development, Sales, Product, Technical, and other functional teams to translate business priorities into effective marketing strategies and measurable outcomes.
Professional Experience::
- Minimum 10+ years of experience in marketing, preferably in B2B, industrial, engineering, manufacturing, infrastructure, or technology-driven businesses.
Proven experience in managing marketing teams and driving marketing initiatives from strategy to execution. Experience in brand building, content development, digital marketing, campaign management, and market development. Experience working across multiple products, industries, customer segments, or markets. Experience collaborating closely with Sales and Business Development teams to support business growth will be preferred.
Technical Skills::
- Marketing strategy and planning
Brand management and positioning Content strategy and communication B2B and industrial marketing Digital marketing and social media Market research and competitive analysis Product and application marketing Campaign planning and execution Lead generation and demand generation Marketing analytics and performance measurement Event and exhibition management Team management and stakeholder coordination
Tools::
1. Marketing Strategy & Execution::
- Ability to translate organizational growth objectives into structured marketing plans, campaign priorities, and execution schedules. Capability to allocate resources effectively, monitor deliverables, and ensure timely completion of marketing initiatives.
- Effectiveness in reviewing marketing outcomes and introducing corrective actions to improve results.
2. Lead Generation & Demand Generation::
- Ability to design and manage campaigns that generate relevant business enquiries and qualified leads across multiple platforms.
- Understanding of target audience selection, lead qualification, campaign optimisation, and cost-effective lead acquisition.
- Capability to evaluate lead quality, lead-to-opportunity progression, and contribution to the sales pipeline rather than relying solely on impressions, clicks, or engagement.
3. Brand Building & Market Positioning::
- Ability to establish consistent brand positioning across industrial markets, customer segments, and communication channels.
- Capability to communicate the company's engineering strengths, product capabilities, and customer value propositions effectively.
- Experience in strengthening brand credibility among business customers, institutional buyers, and industry stakeholders.
4. Industry Expansion & Market Intelligence::
- Ability to identify emerging industries, customer segments, applications, and market opportunities relevant to the company's product portfolio.
- Competence in competitor benchmarking, industry research, customer trend analysis, and market opportunity assessment.
- Capability to convert research findings into actionable marketing and business development initiatives.
5. Content Strategy & Product Communication::
- Ability to develop and oversee technically accurate, commercially relevant content for machinery, engineering products, and application-specific solutions.
- Effectiveness in managing brochures, product presentations, case studies, videos, website content, and campaign assets.
- Ability to simplify complex technical information into clear customer benefits and compelling product value propositions.
6. Digital Marketing & Campaign Performance::
- Ability to manage integrated digital campaigns across relevant search, social media, website, and other marketing channels.
- Competence in analysing lead generation, lead quality, campaign costs, website enquiries, and conversion performance.
- Ability to improve campaign effectiveness through data analysis, audience refinement, and continuous optimisation.
7. Sales & Business Development Enablement::
- Ability to align marketing plans with sales priorities, target accounts, product requirements, and business development opportunities.
- Effectiveness in developing presentations, proposals, product information, and other resources that support customer engagement.
- Capability to coordinate with sales teams to track enquiries, assess lead relevance, and improve opportunity progression.
8. Product Marketing & Application Development::
- Ability to collaborate with technical and product teams to understand product capabilities, customer applications, and competitive differentiators.
- Experience in supporting new product introductions, application-specific campaigns, and market entry initiatives.
- Ability to tailor communication to different industries, use cases, and customer requirements.
9. Events & Industry Engagement::
- Ability to plan and execute trade exhibitions, industry conferences, customer events, and other market-facing activities.
- Competence in managing event budgets, promotional materials, stakeholder coordination, and lead capture.
- Ability to track post-event enquiries, follow-ups, and business opportunities generated.
10. Marketing Team Leadership & Performance Management::
- Ability to set clear responsibilities, establish execution priorities, and manage the performance of the marketing team.
- Capability to coordinate internal resources and external agencies, designers, vendors, and campaign partners.
- Effectiveness in developing team capabilities, maintaining accountability, and ensuring consistent delivery standards.
11. Marketing Analytics & Business Impact::
- Ability to establish meaningful KPIs and reporting mechanisms for marketing activities.
- Competence in analysing lead volumes, qualified enquiries, campaign expenditure, conversion trends, and marketing contribution to business opportunities.
- Ability to present actionable insights and recommendations to senior management.
Industry Exposure::
- Engineering & Manufacturing
- Heavy Machinery / Industrial Equipment
- Infrastructure & Construction
- Environmental Solutions
- Agriculture & Utility Equipment
- B2B / B2G businesses
- Technology-led industrial businesses
Candidates with experience in marketing complex technical products, machinery, engineered
solutions, or industrial products will be preferred.
Career Growth::
Opportunity to lead a high-value customer segment.
Exposure to large infrastructure projects.
Performance-driven work environment.
Strong career growth opportunities.
Email::madhu@autocracymachinery.com
Whatsapp::8106154343
