About Us Difference is a bold, creative-first agency that builds scroll-stopping campaigns and content for brands across India and the UAE. We work with F&B, fashion, fintech, D2C startups, and more — and we believe in real creativity, hustle, and culture-led storytelling. Role Overview We’re looking for a Social Media Manager who gets it . Someone who knows what trends to jump on (and when not to), understands how to create content people actually want to see, and can turn insights into impact. This is not just about scheduling posts — it’s about building brands through strategic content, influencer collaborations, and community vibes. Key Responsibilities Develop and execute social media strategies across Instagram, LinkedIn, and other relevant platforms Manage day-to-day posting, content planning, and community engagement Collaborate with designers and copywriters to create visually appealing and engaging content Analyze performance metrics and optimize content accordingly Stay ahead of trends and platform updates to keep client brands relevant Coordinate with influencers for campaigns, barter deals, and paid partnerships Pitch creative ideas and campaign concepts in internal and client meetings Prepare monthly performance reports and insights Manage multiple client accounts, juggling timelines and tone of voice efficiently Must-Have Skills 2+ years of experience in social media management (agency or brand side) Deep understanding of Instagram, LinkedIn, and emerging platforms Creative thinking with a strong aesthetic sense and content instinct Basic knowledge of tools like Canva, Later, Notion, Meta Business Suite Excellent written and verbal communication skills Strong organizational and multitasking ability Data-driven mindset and ability to draw actionable insights from metrics Comfort with working in a fast-paced, deadline-driven environment Bonus Points For Experience working with F&B, fashion, D2C, or startup clients Influencer marketing know-how Content creation or basic editing skills (Reels, Stories, etc.) Experience running paid campaigns (Meta Ads or LinkedIn Ads) Show more Show less

About Us At Difference , we believe great ideas drive great brands. We’re a full-service creative agency based in Dubai & Bangalore, building campaigns, content, and communities that stick. From scroll-stopping ads to smart digital strategies, we work with brands that want to make a mark — and we’re looking for a Social Media Manager who gets it. Role Overview We’re looking for a highly creative and strategically sharp Social Media Manager to take charge of our clients’ and internal brands’ social presence. You’ll own content calendars, coordinate campaigns, spark conversations, and measure what matters — all while keeping the tone fresh, on-brand, and culturally tuned-in. Key Responsibilities • Strategy & Planning • Develop and execute social media strategies for clients across industries (D2C, tech, lifestyle, etc.). • Set quarterly goals and KPIs per brand (growth, engagement, conversion, etc.). • Identify content trends and cultural moments to insert brand voices in timely, clever ways. • Content Creation & Management • Build monthly content calendars across platforms: Instagram, LinkedIn, Twitter/X, YouTube, Facebook, Threads. • Collaborate with internal teams (design, copy, performance) to bring posts, campaigns, and reels to life. • Write sharp, on-brand copy tailored to each platform. • Community Management • Monitor comments, DMs, mentions, and trends — engage with communities actively and authentically. • Flag opportunities for interaction, influencer partnerships, or campaign pivots. • Analytics & Reporting • Track performance using platform analytics and third-party tools. • Prepare monthly reports with insights, learnings, and improvement suggestions. • Run A/B tests where relevant to refine tone, formats, or posting times. Must-Haves 2–4 years of social media experience, preferably at a digital/creative agency. Fluency in Instagram, LinkedIn, Twitter/X, YouTube — both strategy and execution. A love for good copy and bold content ideas. Excellent time and project management skills. Comfort working with clients, creatives, and performance teams. Nice-to-Haves • Experience with tools like Buffer, Sprout, Notion, Canva, and Meta Business Suite. • Design sensibility or light creative skills (editing reels, static visuals, etc.). • Knowledge of paid social campaigns and how organic content complements them. • Interest in memes, brand culture, and what makes the world tick.