About Us Difference is a bold, creative-first agency that builds scroll-stopping campaigns and content for brands across India and the UAE. We work with F&B, fashion, fintech, D2C startups, and more — and we believe in real creativity, hustle, and culture-led storytelling. Role Overview We’re looking for a Social Media Manager who gets it . Someone who knows what trends to jump on (and when not to), understands how to create content people actually want to see, and can turn insights into impact. This is not just about scheduling posts — it’s about building brands through strategic content, influencer collaborations, and community vibes. Key Responsibilities Develop and execute social media strategies across Instagram, LinkedIn, and other relevant platforms Manage day-to-day posting, content planning, and community engagement Collaborate with designers and copywriters to create visually appealing and engaging content Analyze performance metrics and optimize content accordingly Stay ahead of trends and platform updates to keep client brands relevant Coordinate with influencers for campaigns, barter deals, and paid partnerships Pitch creative ideas and campaign concepts in internal and client meetings Prepare monthly performance reports and insights Manage multiple client accounts, juggling timelines and tone of voice efficiently Must-Have Skills 2+ years of experience in social media management (agency or brand side) Deep understanding of Instagram, LinkedIn, and emerging platforms Creative thinking with a strong aesthetic sense and content instinct Basic knowledge of tools like Canva, Later, Notion, Meta Business Suite Excellent written and verbal communication skills Strong organizational and multitasking ability Data-driven mindset and ability to draw actionable insights from metrics Comfort with working in a fast-paced, deadline-driven environment Bonus Points For Experience working with F&B, fashion, D2C, or startup clients Influencer marketing know-how Content creation or basic editing skills (Reels, Stories, etc.) Experience running paid campaigns (Meta Ads or LinkedIn Ads) Show more Show less