DGM Marketing

About the Role

We are looking for an experienced and results-driven DGM – Marketing to lead our overall marketing strategy, strengthen brand positioning, drive student acquisition, and contribute to business growth and revenue generation.

The ideal candidate will have strong expertise in digital marketing, performance marketing, brand management, lead generation, and marketing analytics. The role requires a strategic thinker who can lead a team, manage marketing budgets, optimise campaign performance, and work closely with Sales, Admissions, and other business teams to achieve organisational goals.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives, student acquisition, and revenue targets.
• Lead brand management, digital marketing, performance marketing, content strategy, and demand generation initiatives.
• Plan and optimise paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Drive high-quality lead generation and improve conversion rates across the marketing funnel.
• Monitor key marketing metrics, including CPL, CAC, ROI, ROAS, and lead-to-admission conversion.
• Collaborate with Sales and Admissions teams to improve lead quality, follow-ups, and overall conversion.
• Lead course-wise marketing campaigns, product positioning, and go-to-market strategies for new programmes.
• Oversee SEO, SEM, social media, website optimisation, content marketing, and marketing automation.
• Manage marketing budgets, external agencies, vendors, and strategic partnerships to maximise ROI.
• Analyse market trends, competitor strategies, and student insights to identify new growth opportunities.
• Develop marketing dashboards and reports to track campaign performance, budget utilisation, and business outcomes.
• Lead, mentor, and develop the marketing team, ensuring accountability and achievement of performance targets.

Required Qualifications

MBA/PGDM in Marketing, Business Management, Communications, or a related field.

Relevant certifications in Digital Marketing, Performance Marketing, or Analytics will be an advantage.

Required Experience

8–12 years of overall marketing experience.

Preferably 3–5+ years in a managerial or leadership role.

Proven experience across brand management, digital marketing, performance marketing, content, and lead generation.

Experience managing marketing budgets, agencies, vendors, and cross-functional teams.

Strong experience collaborating with Sales, Admissions, or Business teams to drive conversions and revenue.

Experience in Education, Higher Education, EdTech, Media & Entertainment, Consumer Internet, or other consumer-facing industries will be preferred.

Required Skills

Strategic marketing planning and business growth.

Digital and performance marketing.

Lead generation and conversion optimisation.

Marketing analytics, attribution, and ROI/ROAS management.

Brand positioning and content strategy.

Team leadership and stakeholder management.

Budget planning and vendor management.

Strong analytical, communication, and decision-making skills.

Proficiency in marketing tools such as Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM platforms.

What We’re Looking For

We are looking for a strategic marketing leader who combines creativity with data-driven decision-making and can translate marketing initiatives into measurable business outcomes. The ideal candidate should be comfortable leading teams, managing multiple marketing functions, and driving sustainable business growth.

Pay: Up to ₹3,000,000.00 per year

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• CURRENT CTC?
• EXPECTED CTC?
• NOTICE PERIOD?

Experience:

• Marketing: 10 years (Required)
• Team Handling: 5 years (Required)

Work Location: In person