Roles & Responsibilities Develop and implement digital marketing strategies to strengthen the online presence of the DG Knitting brand Create and manage IndiaMART content and posts Develop engaging, creative content including impactful taglines and post designs to highlight products and build brand trust Manage content across digital platforms: Instagram, LinkedIn, Facebook, YouTube, and Email Marketing Plan and execute effective email marketing strategies to attract and engage the right customers Design and publish regular social media posts, reels, and stories for product promotion, company culture, processes, and festival campaigns Promote company culture, events, internal activities, and customer trust initiatives Create and maintain the digital product catalog with accurate specifications, images, and descriptions Write product-focused taglines and captions highlighting features and end-use applications (e.g., T-shirt fabric, activewear) Promote exhibitions, customer visits, and internal events through social media platforms Coordinate with production teams to gather content inputs for marketing materials Monitor social media trends, audience engagement, and campaign performance to optimize content strategies Collaborate with agencies or freelancers for photography, videography, and design work (if required) Analyze performance data using social media insights and Google Analytics to track growth, reach, and engagement Skills & Qualifications Bachelor’s degree in Marketing, Digital Media, or a related field Minimum 3 years of hands-on experience in digital marketing and content creation Ability to convert technical/industrial product features into market-ready content Strong content writing skills with clarity, creativity, and engagement focus Proficiency in social media management tools Hands-on experience with Canva, Adobe Photoshop/Illustrator (basic), CapCut or InShot Basic understanding of SEO, keyword research, and analytics tools Soft Skills Creative thinker with a strong sense of branding and design aesthetics Self-motivated, proactive, and well-organized Ability to meet deadlines in a fast-paced environment Strong communication and collaboration skills Adaptable to evolving digital trends and formats Job Type: Full-time Pay: ₹20,000.00 - ₹24,000.00 per month Work Location: In person
Roles & Responsibilities Develop and implement digital marketing strategies to strengthen the online presence of the DG Knitting brand Create and manage IndiaMART content and posts Develop engaging, creative content including impactful taglines and post designs to highlight products and build brand trust Manage content across digital platforms: Instagram, LinkedIn, Facebook, YouTube, and Email Marketing Plan and execute effective email marketing strategies to attract and engage the right customers Design and publish regular social media posts, reels, and stories for product promotion, company culture, processes, and festival campaigns Promote company culture, events, internal activities, and customer trust initiatives Create and maintain the digital product catalog with accurate specifications, images, and descriptions Write product-focused taglines and captions highlighting features and end-use applications (e.g., T-shirt fabric, activewear) Promote exhibitions, customer visits, and internal events through social media platforms Coordinate with production teams to gather content inputs for marketing materials Monitor social media trends, audience engagement, and campaign performance to optimize content strategies Collaborate with agencies or freelancers for photography, videography, and design work (if required) Analyze performance data using social media insights and Google Analytics to track growth, reach, and engagement Skills & Qualifications Bachelor’s degree in Marketing, Digital Media, or a related field Minimum 3 years of hands-on experience in digital marketing and content creation Ability to convert technical/industrial product features into market-ready content Strong content writing skills with clarity, creativity, and engagement focus Proficiency in social media management tools Hands-on experience with Canva, Adobe Photoshop/Illustrator (basic), CapCut or InShot Basic understanding of SEO, keyword research, and analytics tools Soft Skills Creative thinker with a strong sense of branding and design aesthetics Self-motivated, proactive, and well-organized Ability to meet deadlines in a fast-paced environment Strong communication and collaboration skills Adaptable to evolving digital trends and formats Job Type: Full-time Pay: ₹20,000.00 - ₹24,000.00 per month Work Location: In person