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Deputy Manager - Product Marketing (Power)

Legrand

3 - 8 years

India

Posted:7 hours ago

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Job Description

The Deputy Manager – Product Marketing (Power) will own the end‑to‑end management of NEDS' Power product range, driving market penetration, profitability, and innovation. You will work closely with Sales, R&D, Manufacturing and Supply Chain to translate market insights into winning product strategies, pricing models, and enablement tools for both B2B project and B2C retail channels.
  • Manage the assigned Power product portfolio throughout its lifecycle, from concept to end‑of‑life.
  • Conduct market research, competitor benchmarking, and identify new business opportunities.
  • Develop and maintain pricing strategies, margin analysis, and profitability targets.
  • Provide technical support and application guidance to Sales and Business Development teams.
  • Design and deliver product training programs for internal teams and channel partners.
  • Coordinate cross‑functional activities with Sales, R&D, Manufacturing, and Supply Chain for product launches and enhancements.
  • Create and update product literature, presentations, and marketing collateral.
  • Monitor product performance metrics and recommend corrective actions.
  • Support the development of new product concepts based on market and customer feedback.
  • Ensure compliance with relevant electrical standards and safety regulations.
  • 3–8 years of experience in Product Management or Product Marketing, preferably in the Power sector.
  • Hands‑on experience with Power distribution products, electrical faults, and application‑based product selection.
  • Proven ability to conduct market mapping, competitor analysis, and opportunity identification.
  • Strong knowledge of pricing strategy, margin analysis, and profitability management.
  • Understanding of B2B (project) and B2C (retail) business models in the electrical industry.
  • Excellent cross‑functional coordination and execution skills.
  • Ability to translate technical concepts into clear, compelling marketing messages.
  • Familiarity with relevant electrical standards and regulations.
  • Effective communication and presentation skills for internal and external audiences.
  • Bachelor’s degree in Electrical Engineering, Business, Marketing, or a related field.

Skills Required

Product Marketing Market Penetration Sales Manufacturing Supply Chain B2b B2c Retail Product Portfolio Market Research NEW Business Technical Support

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Job Type

Full Time

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