Posted:2 months ago|
Platform:
Work from Office
Full Time
* Forecast categories and offtake monthly in a rolling forecasting cycle which happens four times a year. * build regression models using coding softwares/ tools which enable better forecasting/ triangulation * identify category and larger market trends which are happening and look at how they can impact our category forecasts * Triangulating external data sources with internal sales (Nielsen, Kantar world panel) to identify opportunities and present this in commercial reviews Core Job Responsibilities * Market Research- Reporting/ Analytics : * Work closely with finance and marketing to forecast the category and our offtakes and then triangulate with internal sales for deriving monthly share projections, all India, channel level, zone level * Drive data based insights monthly to drive business growth by identifying problems/ opportunities as presented in Nielsen/ KWP data * Support ROI measurement and pricing studies done using Market Mix models by external agencies * Work closely with the research counterpart to bring together an integrated research insights and analytics view for the various brands
Infogain
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