D2C Growth & Performance Marketing Lead
We are looking for a commercially driven D2C Growth & Performance Marketing Lead to work closely with the founders and take ownership of our e-commerce growth strategy, paid acquisition, and online revenue.
This is a strategic and hands-on role. You will be responsible for identifying growth opportunities, building the execution roadmap, running performance campaigns, and improving profitability across the customer journey.
Your performance will be measured by purchases, revenue, ROAS, MER, CAC, conversion rate, average order value, and contribution margin, not leads.
Key Responsibilities
- Develop and execute the overall D2C growth and performance marketing strategy.
- Work directly with the founders to set revenue targets, budgets, priorities, and growth plans.
- Own Meta Ads strategy, campaign execution, optimisation, and scaling.
- Manage prospecting, retargeting, catalogue, and Advantage+ Shopping campaigns.
- Deliver monthly sales, revenue, ROAS, MER, and CAC targets.
- Analyse product performance and identify opportunities to scale winning categories.
- Develop strategies for pricing, promotions, bundles, offers, and new-product launches.
- Create structured testing plans for audiences, creatives, messaging, offers, and landing pages.
- Improve conversion rates across product pages, checkout, and the overall purchase journey.
- Collaborate with designers and content creators on conversion-focused advertising.
- Translate performance data into clear creative briefs and business recommendations.
- Allocate advertising budgets based on revenue potential and contribution margin.
- Ensure accurate tracking through Meta Pixel, Conversions API, Shopify, GA4, and UTMs.
- Prepare weekly and monthly reports for the founders with insights and action plans.
- Monitor market trends, competitors, consumer behaviour, and new growth opportunities.
- Guide junior team members, agencies, or freelancers when required.
Required Experience
- 5–7 years of experience in D2C growth, e-commerce, or performance marketing.
- Proven success generating and scaling online sales through Meta Ads.
- Experience developing growth strategies in addition to executing campaigns.
- Strong understanding of ROAS, MER, CAC, AOV, LTV, conversion rate, and contribution margin.
- Hands-on knowledge of Meta Ads Manager, Business Manager, Pixel, Conversions API, and catalogue campaigns.
- Experience with Shopify and e-commerce analytics.
- Ability to assess performance across advertising, products, pricing, creatives, landing pages, and checkout.
- Strong commercial judgement, analytical ability, and ownership mindset.
- Ability to communicate clearly and work directly with founders.
Preferred Experience
- Experience with fashion, luxury, beauty, lifestyle, or premium D2C brands.
- Knowledge of Google Ads, Google Merchant Center, GA4, and email or WhatsApp retention.
- Experience improving conversion rates and customer-acquisition economics.
- Experience launching products, developing offers, and scaling winning categories.
- Ability to create effective briefs for static, video, UGC, and catalogue advertisements.
What Success Looks Like
- Consistent growth in profitable online revenue.
- Customer-acquisition costs remain within agreed targets.
- Stronger conversion rates and average order values.
- More winning products, offers, and advertising creatives.
- Fast, structured experimentation across the customer journey.
- Clear reporting and commercially sound recommendations for the founders.
Job type: Full-time
Salary: Up to ₹80,000 per month, depending on experience and demonstrated results
Work location: In person, Gurugram, Haryana
Note: Please apply with your résumé and relevant case studies. Include advertising budgets managed, revenue generated, ROAS or MER achieved, CAC improvements, and examples of D2C brands or products you have scaled. [while sharing info on whatsapp]
Pay: ₹75,000.00 - ₹80,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
