CRM Copywriter & Designer

About TETR

Five years ago, we started Masters Union; our vision: to redefine the landscape of business education. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts?

After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements?

Today, Masters' Union has an unparalleled curriculum with faculty comprising Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.

Masters Union is now ranked among the top 2 B-schools in the country based on placement records.

With our growing global recognition, we realized that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.

Thus, the idea of Tetr was born.

Picture this: a business program that isn't just about textbooks and lecturesit's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom.

If this excites you, and you resonate with our vision, then wed love for you to come and build with us.

About this role

Every email Tetr sends is a chance to either build trust or lose it, an admissions nudge, a payment reminder, a pre-departure update. The words matter as much as the timing. That's this role. As a CRM Copywriter, you'll write the emails, newsletters and lifecycle communications that carry students from fi rst enquiry through to arrival on campus. You'll work closely with Admissions, Retention and Marketing to make sure every message sounds like Tetr: clear, direct, and never generic.

Design email templates and newsletters for admissions, retention and student lifecycle campaigns, built for real open rates, not just aesthetics

Build a reusable, on-brand template system so campaigns can go out fast without starting from scratch each time

Specifically, this role will involve

Email & Lifecycle Copywriting

• Write emails across the student lifecycle: admissions nurture, offer follow-ups, payment reminders, pre-departure updates, retention check-ins
• Adapt tone and message for different audiences, prospective students, admitted students, parents, without losing a consistent voice
• Own subject lines, preview text and CTAs, and treat the small decisions as real copy decisions, not afterthoughts
• Write within WhatsApp and SMS/RCS constraints (character limits, template approval rules) without letting the copy go stiff

Newsletter & Campaign Writing

• Write and structure regular newsletters for different student segments and stages
• Write supporting copy for landing pages, webinar decks and event collateral as needed
• Write variants for A/B tests and read the results honestly, this should be a stated responsibility, not something we imply
• Partner with design and the central creative team so nurture copy and brand campaigns Tetr College of Business

Documentation & Process Writing

• Draft and maintain student-facing documents: guides, FAQs, policy communications, handbooks, in clear, plain English
• Keep a consistent house style across all written communication, and flag inconsistencies when you spot them
• Build a reusable library of templates and snippets so recurring communications don't get rewritten from scratch every time

Cross-functional Collaboration

• Work directly with Marketing, Admissions and Retention to understand what a message needs to achieve before writing it, not after
• Take feedback fast and turn it around without losing quality or clarity
• Partner with the design team so copy and layout are built together, not bolted on at the end

Ideal Candidate will have

• 1–3 years of experience in copywriting, content writing or CRM/communications, ideally in a fast-moving or student-facing environment
• Writes short well; constraint is the job, 40 characters of subject line, 160 of SMS
• Has a portfolio showing range across email and messaging specifically
• Excellent written English with a strong ear for tone
• High ownership; comfortable managing multiple drafts and deadlines at once
• Strong attention to detail; typos and inconsistent tone aren't acceptable in student-facing comms
• Bonus/preferred: experience inside a Martech platform (MoEngage, CleverTap, LeadSquared, Gupshup or similar), and familiarity with WhatsApp Business API template approvals
• Bonus/preferred: comfortable editing basic HTML in an email template without breaking it
• Comfortable taking a rough brief or bullet points and turning them into finished copy with minimal hand-holding