Creative Strategist-Advertising

Job Description

Creative Strategist (Mumbai) A Creative Strategist , typically found in their Creative, Media, and Digital divisions, is responsible for developing and implementing strategic plans that drive creative output and achieve client goals. This role involves a blend of strategic thinking, creativity, and collaboration to deliver impactful campaigns and brand narratives. Key Responsibilities Strategy Development: Lead brand strategy from insight gathering to creative brief. Research & Analysis: Conduct consumer, category, and competitive research to uncover insights. Creative Briefing: Develop strategic briefs for the creative team, providing clear guidance. Narrative Creation: Craft compelling brand narratives and messaging frameworks. Collaboration: Work closely with creative, marketing, and account teams. Presentation: Present strategies and insights to clients and stakeholders. Campaign Development: Collaborate in developing integrated marketing campaigns. Brand Performance Monitoring: Monitor brand performance and industry trends. Skills And Requirements Strategic Thinking: Ability to connect client goals through a logical approach. Creative Thinking: Strong passion and excitement for creativity. Communication Skills: Ability to present complex concepts clearly and persuasively. Industry Knowledge: Understanding of brand positioning, consumer insights, and marketing trends. Experience: Typically requires 4+ years of relevant experience, with agency experience often preferred. Collaboration: Ability to work effectively with diverse teams. Specific Examples Of Creative Strategy Roles Brand Strategist: Focuses on brand narrative, positioning, and campaign development. Social Strategist: Develops social media strategies and briefs for social content. Digital Strategist: Focuses on digital channels and online marketing campaigns. Performance Creative Strategist: Works on performance-driven creative, often with a focus on digital. Group Head - Brand Strategy: Leads a team of brand strategists and oversees brand strategy projects. Requirements 8–10 years of experience in creative strategy development in advertising, events, or brand marketing. Exceptional storytelling, conceptualization, and presentation skills. Strong knowledge of emerging trends in experiential marketing. Ability to blend creativity with data-driven insights. #creative strategist# Advertising#brand activation#brand narratives Show more Show less