Creative Lead

Creative Lead

Company: GroMatrix
Department: Creative

Location: Hosur

Employment Type: Full-Time

Work Mode: On-site

About the Role

GroMatrix is looking for a creative lead to guide the creative direction, quality, and execution of work produced across our client accounts and internal brands.

You will lead and support a creative team consisting of designers, video editors, and other creative specialists while working closely with content strategy, growth strategy, performance marketing, and PMO.

This role goes beyond designing creatives yourself.

Your responsibility is to ensure that the creative team understands what needs to be communicated, why it is being created, and how it should be executed.

What You Will Own

Your primary ownership will be:

Creative Direction + Creative Briefs + Team Guidance + Creative QA + Brand Consistency + Creative Optimization

You will help connect:

Strategy → Content → Creative Direction → Production → Quality → Performance

Key Responsibilities

• Develop creative direction for client campaigns and content.
• Convert requirements into clear creative briefs.
• Create moodboards and visual references.
• Guide graphic designers and video editors.
• Maintain brand consistency across creative output.
• Review designs, videos, and other assets before delivery.
• Conduct internal creative quality checks.
• Review copy, layouts, typography, branding, and visual consistency.
• Coordinate with Content Strategy and Copywriting.
• Support campaign creative planning.
• Support video pre-production and production requirements.
• Review post-production output.
• Manage and organize creative revisions.
• Coordinate creative workload with PMO and Operations.
• Validate creative team bandwidth and delivery feasibility.
• Maintain creative asset organization and version control.
• Develop reusable templates and design systems.
• Analyze creative performance with performance marketing.
• Identify winning creative patterns and areas for improvement.
• Support A/B testing and creative variations.
• Monitor creative trends and platform formats.
• Guide and mentor junior creative team members.
• Help continuously improve GroMatrix's creative process.

How the Role Works at GroMatrix

Strategy & Content Teams

Define:

• Business objective
• Target audience
• Message
• Content direction

Creative Lead

Defines:

• Creative concept
• Visual direction
• Moodboard
• Design/video approach
• Quality standards

Creative Team

Executes:

• Graphics
• Videos
• Motion
• Visual assets

Creative Lead

Reviews and approves the work internally.

QA / Account Management

The final work then moves through the required quality and client approval process.

Creative Quality Responsibilities

Before work moves forward, you will review areas such as:

• Visual quality
• Typography
• Layout
• Brand consistency
• Image quality
• Copy accuracy
• CTA visibility
• Brief compliance
• Video pacing
• Audio
• Captions
• Technical format

The goal is to reduce avoidable errors and unnecessary client revisions.

Creative & Performance

At GroMatrix, creativity is not evaluated only by how attractive it looks.

You will also work with performance marketing to understand:

• Which creatives perform well
• Which hooks work
• Which formats convert
• Which creatives are experiencing fatigue
• What variations should be tested

You will help use this information to improve future creative output.

Team Coordination

You may work with:

• Graphic Designers
• Video Editors
• Content Strategists
• Copywriters
• UI/UX Designers
• Performance Marketers
• Production Team
• PMO
• Account Managers

You should be comfortable coordinating multiple creative requirements and giving clear, constructive feedback.

What We Are Looking For

We are looking for someone who is:

• Strong in visual thinking
• Creative and concept-driven
• Detail-oriented
• Strong at reviewing creative work
• Able to guide designers and editors
• Good at explaining creative ideas
• Strong in brand understanding
• Comfortable managing multiple client brands
• Able to work within deadlines
• Comfortable giving constructive feedback
• Interested in advertising, marketing, and business growth
• Able to balance creativity with business objectives

Preferred Experience

Experience or strong knowledge in areas such as:

• Creative Direction
• Branding
• Graphic Design
• Video Content
• Advertising Creative
• Social Media Creative
• Creative Strategy
• Brand Identity
• Digital Marketing
• Content Production

Knowledge of tools such as Adobe Creative Suite, Figma, Canva, and modern AI-assisted creative tools will be an advantage.

Key Performance Areas

Your performance will mainly be evaluated through:

• Creative quality
• Brand consistency
• Creative review quality
• On-time creative delivery
• Reduction in avoidable revisions
• Creative brief quality
• Team coordination
• Creative team development
• Campaign creative performance
• Asset organization
• Process improvement

Who Will Fit This Role?

You may be a strong fit if you naturally ask:

What is the objective of this creative?

Who are we communicating with?

Does this visual match the brand?

Is the message clear?

Why was this design choice made?

Can we communicate this idea better?

Will this work on the intended platform?

Why is the client repeatedly asking for revisions?

Which creative performed better and why?

At GroMatrix, the creative lead ensures that creativity is not just produced.

It is planned, directed, reviewed, and continuously improved.

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Pay: ₹400,000.00 - ₹450,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Hosur, Tamil Nadu 635109: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Creative Lead: 3 years (Preferred)

Language:

• Tamil (Preferred)

Location:

• Hosur, Tamil Nadu 635109 (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: In person