Location:
Bangalore
Experience:
10+ years, including 3+ years in creative leadership
About the Role
We are looking for a strategic, business-minded Creative Director, Copy who can turn creative thinking into compelling brand stories, impactful campaigns, and new business opportunities.
This role goes beyond leading a copy team. You will work closely with our Sales, Business Development, and Client Services teams to identify growth opportunities within existing accounts, develop proactive creative ideas, pitch new solutions, and help win new business.
You will lead creative strategy, storytelling, and content development for B2B brands, primarily targeting the US market. The ideal candidate combines exceptional creative judgment, strong business acumen, persuasive presentation skills, and the ability to translate complex business challenges into ideas that drive measurable results.
This is a hands-on leadership role that requires complete ownership of creative quality, team performance, client relationships, and contributions to business growth.
Key Responsibilities
1. Creative Strategy & Direction
- Lead creative strategy, copy direction, and storytelling across integrated B2B marketing campaigns, digital experiences, video, and sales enablement assets.
- Develop compelling campaign concepts, brand narratives, messaging frameworks, value propositions, and positioning strategies.
- Translate complex technology, products, and business challenges into clear, differentiated, and persuasive communication.
- Partner with design, UX/UI, video, and marketing teams to deliver cohesive, high-impact creative solutions.
- Guide creative development from concept through execution, ensuring originality, strategic relevance, and exceptional quality.
- Ensure all communication meets US English standards and resonates with North American business audiences.
2. Business Development & Revenue Growth
- Partner closely with Sales and Business Development teams to develop creative strategies that help win new business.
- Identify upsell and cross-sell opportunities within existing client accounts through proactive campaign ideas, content solutions, and creative recommendations.
- Develop compelling creative concepts, pitch narratives, and presentations that demonstrate business value and growth opportunities.
- Participate in client discovery meetings, strategic workshops, new business pitches, and executive-level presentations.
- Collaborate with Sales and Client Services teams to convert creative opportunities into clearly defined, commercially viable proposals.
- Understand client business objectives, competitive landscapes, and market trends to recommend new creative solutions.
- Contribute to revenue growth through stronger client engagement, account expansion, and new business wins.
3. Client Leadership & Strategic Partnership
- Build trusted relationships with senior client stakeholders by bringing strategic thinking, creative expertise, and proactive recommendations.
- Lead creative discussions and confidently present concepts, messaging strategies, and campaign recommendations.
- Challenge briefs constructively, identify opportunities beyond the initial scope, and recommend solutions that deliver greater business impact.
- Partner with account and strategy teams to align creative recommendations with client objectives, audience insights, and marketing performance.
- Take ownership of creative direction, stakeholder alignment, and resolution of critical client feedback.
4. Team Leadership & Creative Excellence
- Lead, mentor, and develop copywriters, strengthening their conceptual thinking, storytelling, writing, and presentation skills.
- Establish high standards for creativity, editorial quality, accountability, and timely delivery.
- Review and guide content across campaigns, websites, video scripts, presentations, and marketing and sales enablement collateral.
- Ensure all deliverables are accurate, brand-aligned, strategically relevant, and client-ready.
- Foster a culture of creative ownership, continuous improvement, collaboration, and innovation.
- Work with project managers and cross-functional leaders to manage priorities, resources, and delivery quality.
5. AI-Powered Creative Innovation
- Champion the adoption of AI tools and workflows to accelerate creative ideation, content development, research, and production.
- Guide teams in using AI to generate stronger creative concepts, improve productivity, and deliver scalable content solutions.
- Identify and eliminate generic, repetitive, inaccurate, or low-quality AI-generated content.
- Combine human creativity, strategic thinking, and AI capabilities to develop distinctive brand communication.
- Explore AI-powered creative solutions that can be packaged and pitched as new services to existing and prospective clients.
- Maintain editorial quality, originality, brand consistency, and human accountability across all AI-assisted work.
6. Creative Performance & Business Impact
- Develop messaging strategies aligned with B2B buyer journeys, demand generation, account-based marketing, and sales enablement.
- Collaborate with performance marketing and strategy teams to improve campaign effectiveness and conversion.
- Use audience insights, competitive research, and campaign performance data to strengthen creative recommendations.
- Connect creative ideas to measurable business outcomes, including engagement, lead generation, conversion, and account growth.
- Contribute to pitches, proposals, and creative scoping while balancing quality, timelines, and commercial viability.
Skills & Experience
- 10+ years of experience in copywriting, creative strategy, or integrated marketing, preferably within a digital or creative agency.
- Minimum 3 years of experience leading copywriters or multidisciplinary creative teams.
- Proven experience developing creative strategies and campaigns for B2B brands, particularly for US and North American markets.
- Exceptional command of US English, with outstanding storytelling, conceptual writing, editing, and presentation skills.
- Demonstrated ability to contribute to new business pitches, client presentations, and account growth opportunities.
- Strong business acumen with the ability to connect creative solutions to client challenges and commercial objectives.
- Experience developing integrated campaigns, brand narratives, video scripts, digital experiences, and marketing and sales enablement content.
- Strong understanding of B2B marketing, demand generation, buyer journeys, and conversion-focused messaging.
- Ability to engage confidently with senior client stakeholders, sales leaders, and executive teams.
- Proven leadership skills with a strong focus on accountability, mentoring, creative quality, and delivery excellence.
- Hands-on experience using AI tools for creative development, content production, and workflow optimization.
- Strong portfolio showcasing creative thinking, campaign storytelling, strategic messaging, and business impact.
Good to Have
- Experience working with B2B technology, SaaS, AI, cybersecurity, healthcare, or enterprise brands.
- Experience partnering directly with Sales and Business Development teams to win new business.
- Demonstrated success in identifying and converting upsell or cross-sell opportunities.
- Experience leading high-value client pitches, strategic workshops, and executive presentations.
- Understanding of account-based marketing, demand generation, SEO, AEO, and content performance.
- Experience developing thought leadership, executive communications, product narratives, and video storytelling.
- Experience building AI-powered content workflows and scalable creative solutions.
What We’re Looking For
We are not looking for someone who only manages copywriters or reviews content.
We are looking for a creative leader who thinks like a strategist, presents like a storyteller, and approaches opportunities with a business growth mindset.
Someone who can walk into a client meeting, understand the business challenge, develop a compelling creative idea, and confidently pitch a solution that creates value for the client and growth opportunities for Position².
Above all, we want someone who takes complete ownership of their work, inspires the team to deliver exceptional creative, and plays an active role in winning and growing client business.
