Creative Copywriter

ABOUT THE ROLE

We are looking for an experienced and highly creative Creative Copywriter who can independently take care of the end-to-end creative writing requirements of the agency.

The candidate will be responsible for developing creative copies, content and scripts for multiple brands, campaigns and digital platforms.

We are looking for someone who can work single-handedly, understand a brief, develop the creative idea, write the copy/script/content and deliver high-quality output with minimal supervision.

The ideal candidate should have strong hands-on experience in:

A. Creative Copy writing

B. Content Writing

C. Script Writing

D. Social Media Content

E. Advertising Copy

F. Campaign Concept & Communication

2. KEY RESPONSIBILITIES

A. Handle end-to-end creative copywriting requirements for multiple clients and brands.

B. Develop powerful, creative and attention-grabbing copy that makes people stop, notice and engage.

C. Write creative headlines, hooks, taglines, captions, CTAs, campaign messages and promotional communication.

D. Develop scripts for Instagram Reels, YouTube videos, advertisements, brand films, promotional videos and other video content.

E. Write high-quality website content, landing page content, blogs, articles and other marketing content.

F. Develop creative content for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.

G. Create copy for Meta Ads, Google Ads, LinkedIn Ads and other digital advertising campaigns.

H. Develop multiple creative concepts and copy variations for campaigns and performance marketing.

I. Participate in brainstorming and independently develop new creative concepts, campaign ideas and communication directions.

J. Research the brand, industry, competitors and target audience before developing communication.

K. Understand different brand personalities and adapt the tone of communication accordingly.

L. Work closely with designers, video editors, social media managers, performance marketing teams and account managers to convert ideas into final creatives.

M. Review and proofread all content to ensure accuracy, clarity, grammar and quality.

N. Handle multiple brands and projects simultaneously while maintaining consistency and quality.

O. Ensure all assigned creative work is completed within defined timelines.

3. CREATIVE COPYWRITING

A. Develop scroll-stopping hooks and creative concepts.

B. Write short-form and long-form creative copy as required.

C. Develop memorable taglines, one-liners and campaign messaging.

D. Create communication that is creative, relevant and aligned with the brand objective.

E. Avoid generic and repetitive content and continuously bring fresh creative approaches.

4. SCRIPT WRITING

A. Develop engaging scripts for Reels, Shorts, YouTube videos, advertisements and brand videos.

B. Create strong opening hooks that capture attention within the first few seconds.

C. Develop scripts using storytelling, humour, emotion, education, promotion and other creative formats.

D. Write conversational scripts suitable for voiceovers, presenters, influencers and actors.

E. Convert a basic brief or idea into a complete, executable video script.

5. CONTENT WRITING

A. Write website pages, landing pages, blogs, articles and marketing content.

B. Develop informative yet engaging content based on the target audience.

C. Create SEO-friendly content wherever required without compromising readability.

D. Research topics thoroughly and ensure content is accurate and relevant.

E. Maintain consistency in tone, messaging and brand voice.

6. END-TO-END OWNERSHIP

This role requires the candidate to work independently and take complete ownership of creative writing requirements.

The candidate should be capable of:

A. Understanding the brief.

B. Conducting the required research.

C. Developing the creative idea.

D. Writing the copy/content/script.

E. Sharing the communication with the relevant creative team.

F. Taking feedback and making revisions.

G. Delivering the final approved copy within the required timeline.

The candidate should not require continuous supervision or detailed instructions for every task.

7. REQUIRED EXPERIENCE & SKILLS

A. Minimum 4+ years of professional experience in Creative Copywriting, Script Writing and Content Writing.

B. Strong command of English language, grammar and vocabulary.

C. Excellent creative thinking and conceptualisation skills.

D. Strong storytelling and script-writing ability.

E. Ability to develop original and impactful communication.

F. Strong understanding of social media and digital marketing.

G. Good understanding of advertising and performance marketing communication.

H. Ability to work on multiple brands and industries.

I. Excellent research and proofreading skills.

J. Strong ability to work independently and meet deadlines.

8. CANDIDATE PREFERENCE

A. Candidates with 4+ years of relevant agency experience will be preferred.

B. Experience working with multiple brands and industries is highly preferred.

C. Candidates who have independently handled creative copy, content and script requirements will be preferred.

D. Candidates with a strong portfolio or creative writing samples are preferred.

E. Experience in digital marketing agencies, advertising agencies, branding agencies or creative agencies will be an advantage.

F. Immediate joiners or candidates who can join within a short notice period will be strongly preferred.

9. WHAT WE ARE LOOKING FOR

We are not looking for someone who simply writes grammatically correct content.

We are looking for a creative professional who can take a simple brief and turn it into a powerful idea, engaging copy, compelling content or an interesting script.

The ideal candidate should be:

Creative | Independent | Conceptual | Fast | Original | Deadline-Oriented | Quality-Focused

Most importantly, the candidate should be capable of handling the creative writing function almost single-handedly with minimal supervision.

10. LOCATION & COMPENSATION

Location: Osumare Marketing Solutions Pvt. Ltd., Kharadi, Pune Head Office

Work Mode: Work from Office

Salary: ₹25,000 – ₹35,000 per month

Experience: Minimum 4+ years

Joining: Immediate Joiners Preferred

11. SELECTION PROCESS

A. Resume Screening

B. Portfolio / Previous Work Evaluation

C. Creative Copy-writing & Script Writing Assignment

D. Creative / Technical Interview

E. Final Interview

Candidates may be asked to complete a practical assignment involving creative copywriting, content writing and script writing to evaluate creativity, originality, communication skills and ability to understand and execute a brief.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Work Location: In person