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Description
Job Title: Copywriter Location : Pune, Maharashtra, India. Job Type : Full-Time Industry : E-commerce / Consumer Products / Wellness & Fitness About Us: We are an innovation-driven consumer brand committed to delivering ergonomically superior products that improve everyday comfort. As we continue to grow across e-commerce marketplaces, we're looking for a talented Copywriter who can translate product features into compelling, benefit-driven narratives that resonate with customers and convert clicks into sales. Role Overview: As a Copywriter, you'll be responsible for creating persuasive and clear content for product listings, brand communication, marketing collaterals, and digital campaigns. You will work closely with the marketing, design, and product teams to craft messages that are on-brand, SEO-friendly, and conversion-focused. Key Responsibilities: Write product titles, bullet points, descriptions, and A+ content for listings across Amazon, Flipkart, and other marketplaces. Create scripts for product videos and influencer collaborations. Develop copy for digital ads, email campaigns, packaging, website banners, and social media posts. Ensure consistency in tone, voice, and brand messaging across all touchpoints. Optimize content for SEO, keywords, and customer search behavior. Collaborate with the design team to bring copy and visuals together effectively. Edit and proofread content for clarity, grammar, and persuasive appeal. Requirements: Proven experience in copywriting, ideally for D2C or e-commerce brands. Strong portfolio showcasing product content, ads, and brand campaigns. Exceptional command of English (grammar, vocabulary, and storytelling). Ability to write both short-form (taglines, ads) and long-form (product stories, blogs) content. Familiarity with marketplace content requirements (especially Amazon and Flipkart). Basic understanding of SEO and keyword optimization. Ability to manage multiple projects and meet deadlines. Preferred Qualifications: Experience writing for wellness, health, or consumer product categories. Knowledge of keyword research tools and A/B testing content for performance. Understanding of UX and customer psychology in online shopping. What We Offer: Competitive compensation Opportunity to shape the voice of a fast-growing brand Creative freedom and collaborative work culture Flexible working hours and location Show more Show less
