Job Summary Core Skills on OEM Application Development with Drive Systems, Frequent travelling, Proficiency in verbal and written communication, Team player, proactive in market analysis, application and process trends and installed base tracking. KEY INTERNAL RELATIONSHIPS With sales and BD, to resolve problems, with ownership. Work With Industry and other BU front office Sales and Marketing, make joint visits to the customer, provide training on the offer and get the full visibility in the projects to increase pipeline, early entry and hit rate for Drive Systems.Job ResponsibilitiesDevelop OEM-Specific Applications: Work closely with OEMs to develop and standardize application solutions for their processes and equipment, ensuring optimal performance and integration with AC & DC VFDs and motion control systems.Collaborate with OEMs for Customization: Identify and implement tailored solutions that align with OEM needs, improving compatibility and efficiencyOptimized System Architecture: Design cost-effective and scalable architectures that enhance sales opportunities for OEMsProof of Concept (PoC) Execution: Conduct live demos and feasibility studies with OEMs and end users to establish confidence in proposed solutions. Value Engineering & Cost Optimization: Reduce the Total Cost of Ownership (TCO) for OEM solutions through innovation and value engineering. Enhance Repeatability & Standardization: Develop modular and repeatable solutions for broader adoption across multiple OEMs and industry segments. Remote Support & Commissioning Assistance: Implement digital tools for remote diagnostics, support, and commissioning, improving service efficiency for OEMs. Technical Documentation & Knowledge Sharing: Develop TVDAs, success stories, and white papers to support OEM engagement and future references.Training & Capability Building: Conduct technical training for OEMs, internal teams, and engineering students to expand market knowledge and strengthen OEM partnerships.ExperienceEngineer degree or equivalent in Power Electronics and motor control.3 to 6 years of hands-on experience in power electronics and application development, preferably in OEM-driven environments. Experience in large drives business as design engineer, commissioning engineer or product application engineer (PAE) with deep segment knowledge and techno commercial understanding.Specific training in Drive Systems Requirement of Professional Specialty Technical/Service Industrial Process Knowledge Training & Documentation Capabilities

Job ResponsibilitiesStrengthening the relationship with existing customers to increase sales & market shareMapping potential Customers to generate sales leads through various sourcesWork closely with channel partners to grow the business in this regionUnderstand the customer requirements, respond to commercial & technical queries from customersPlace program in place to target the low hanging fruit business Develop and formulate a Sales strategy and implementation plan to grow business in the defined marketStudy/understand the focus customers applications, existing competitor offerings and pain areas to leverage salesPrepare proposals, present our products/services, negotiate, benchmark with competitors and conclude the salesIdentify & communicate to the marketing team about the marketing platforms like exhibitions, seminars, product and corporate presentations and new product launch for visibilityConduct market research, analyze competitor movement with strong lead generation to position the company as the preferred drives supplier in the assigned regionIdentify emerging markets and market shifts for new products and servicesWork with global sales / marketing / product and application team to work with local OEM for developing applications for customer business to meet their requirement for regular businessCo-ordinate with internal support and service team for drive commissioning and installation supportFollow effective pricing strategy, always conscious about cost, price to maintain best margin in sales Increase touch base with the market to penetrate and improve brand visibilitySubmission of on time weekly & monthly business call / sales & Orders reportsMeet individual sales targets as defined with the company’s Business Unit LeaderHandle existing customers and provide them with the support they need (Distributors, System Integrators, OEMs)Develop long-term relationships with all customers, handling and interpreting their requirements.Persuade customers that the Company’s inverters best satisfies their needs in terms of quality, price and deliveryWith support from the technical team if required, provide pre-sales technical assistance and product education, arrange, and carry out product training.Make visit reports, weekly reports and send to the Company’s BU Leader. Update these in Salesforce.com CRM. Coordinating with Sales AdminFollow-up status of orders, contractsUpdate offer follow chart with offer status regularlyMaintain clear customer recordsCoordinate projects with other departments (admin, technical, service, finance, etc)Support marketing activities by attending trade shows, conferences and other marketing events as assigned.Liaise with other members of the sales team and technical & service teamExperienceEngineer degree or equivalent in Power Electronics and motor control.10 years of hands-on experience in sales and business development, preferably in OEM-driven environments.