Content writer

0 - 4 years

2 - 6 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Were looking for a creative and culturally curious Content Writer to help us bring these stories to life. Key Responsibilities: Content Creation: Write compelling content for website, emailers, social media, packaging, product descriptions, and campaign scripts that reflect the brands voice and values. Storytelling: Create narratives around textile heritage, Banarasi weaves, artisans, style guides, and modern-day lifestyle integration without sounding preachy or overtly commercial. Campaign & Editorial Support: Collaborate with marketing and design teams to craft concepts, mood narratives, and scripts for shoots, videos, and brand campaigns. SEO Writing: Develop SEO-friendly content for blogs, product pages, and metadata to drive organic visibility. Social Media & Engagement: Write engaging Instagram captions, reels scripts, and community-centric posts that feel personal and authentic. Research: Stay updated with trends in fashion, culture, heritage, sustainability, and conscious living and infuse this perspective into content.

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