Content Writer

Key Responsibilities

• Content Strategy & Creation:

Research, outline, and write clear, concise, and persuasive B2B marketing content, including whitepapers, case studies, blogs, eBooks, email campaigns, and pitch decks.

• Thought Leadership:

Collaborate with subject matter experts (SMEs), leadership teams, and account managers to turn complex business concepts into engaging content pieces.

• SEO & Demand Generation:

Write SEO-optimized content that ranks on search engines while driving lead generation and pipeline conversion.

• Sales Enablement:

Produce high-impact sales copy, brochures, one-pagers, and presentation decks to support the sales team across various funnel stages.

• Brand Consistency:

Ensure all written materials align with brand guidelines, target audience personas, and distinct tone-of-voice requirements for both Mentco and Verity Global Solutions.

• Content Performance Analysis:

Partner with marketing analytics to monitor content performance metrics (traffic, engagement, conversion rate) and continuously iterate content strategies.

Requirements & Qualifications

• Experience:

Minimum 4+ years of dedicated B2B content writing experience in SaaS, professional services, consulting, or technology domains.

• B2B Marketing Expertise:

Proven understanding of the B2B buyers journey, sales funnels, demand generation, and inbound marketing.

• Portfolio:

A strong portfolio demonstrating a range of content formats (e.g., case studies, whitepapers, long-form articles, ad copy).

• Skills:

o Exceptional written, proofreading, and verbal communication skills in English.

o Strong SEO writing capabilities and keyword research experience.

o Ability to grasp complex corporate, technical, and business services topics quickly and make them into lucid easy language for audience to understand

• Tools:

Familiarity with CMS platforms (e.g., WordPress), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation tools (e.g., HubSpot) is a plus.