Job
Description
Location: AhmedabadJob Type: Full-timeExperience Required 1 YEARCompany: Gracia Marcom About Us: Gracia Marcom A purpose-driven agency, dedicated to serving the greater good of society. Our mission is to create positive impact through meaningful initiatives and sustainable solutions. Objective:To craft clear, direct, SEO-optimized content that resonates with the target audience, supports lead generation, and reflects journalistic integrity. The role demands the ability to write sharp, emotionally intelligent, and trend-driven copy with a deep understanding of press release standards, audience psychology, and digital content ecosystems. Core Responsibilities & Deliverables:1. Content Strategy and Client Understanding- Develop deep understanding of client products/services.- Conduct interviews and collaborate with client servicing team to gather insights.- Create buyer personas and validate them with clients. 2. Copy Creation Across Channels- Write original copy for marketing campaigns, website, blogs, emailers, newsletters, social media posts, and product descriptions.- Ensure SEO alignment: keyword integration, meta descriptions, interlinking. - Tailor voice and tone as per industry and client needs.3. News & Press Content Development- Draft professional press releases that meet media standards.- Conduct interviews, synthesize information into compelling news-style content.- Write newsletter features and industry articles. 4. AI-Assisted and Emotionally Intelligent Writing- Use tools like ChatGPT to accelerate drafts and ideation.- Integrate emotional storytelling with data insights and trend analysis.- Leverage analytics and user behavior reports to guide content topics and formats. 5. Proofreading and Final Review- Review and edit all written content for clarity, grammar, flow, and brand consistency.- Ensure zero-error submissions. 6. Content Collaboration & Presentation- Collaborate with marketing, design, and strategy teams.- Present drafts and final content to internal stakeholders and clients.- Revise based on feedback and optimize iterations. 7. Growth & Upskilling- Stay current with SEO, content trends, and editorial standards.- Refine skills in data-informed storytelling and UX writing.- Prepare to grow into a Senior Editorial/Content Lead role. Measurement Metrics:- Content delivery turnaround time- SEO keyword ranking improvements- Engagement metrics (CTR, time on page, shares)- Press release pickup rate and media mentions- Client satisfaction and revision cycles
