Content Writer

Job Summary

The Content Writer is responsible for creating compelling, accurate, and SEO-friendly content that elevates Bhimas online presence. This role involves developing high-quality product descriptions, blogs, landing pages, and marketing copy aligned with the brands tone and e-commerce strategy. The ideal candidate is a strong communicator with excellent writing and research abilities, capable of adapting to various formats and audiences.

Key Responsibilities

• Write clear, engaging, and persuasive product descriptions for online catalogues.
• Develop blog posts, articles, and long-form content that support brand positioning.
• Create SEO-driven landing page copy optimized for search visibility and conversions.
• Collaborate with the SEO team to incorporate relevant keywords and best practices.
• Maintain consistent brand voice and messaging across all digital platforms.
• Support marketing campaigns with creative and impactful copy.
• Proofread, edit, and ensure accuracy, clarity, and high-quality output before publishing.
• Optimize content for readability, user experience, and performance.
• Conduct research on jewellery, industry trends, and e-commerce developments.
• Track and analyze engagement metrics to evaluate content effectiveness.

Required Skills & Competencies

• Strong writing, editing, and communication skills.
• Understanding of SEO writing techniques and keyword usage.
• Familiarity with CMS platforms and content publishing workflows.
• Basic knowledge of keyword research and competitor content analysis.
• Proficiency in MS Word and Google Docs.
• Experience using tools such as Grammarly, Hemingway, etc.
• Basic understanding of HTML for formatting content.
• Knowledge of content funnels and user journeys.
• Excellent attention to detail, creativity, and adaptability in tone and style.
• Strong research skills and ability to collaborate effectively in a team environment.

Preferred Qualifications (Good to Have)

• Experience with AI-assisted writing tools.
• Knowledge of the jewellery domain and digital storytelling.
• Ability to write email marketing copy and social media captions.
• Basic video scriptwriting experience.