Content Writer

2 - 4 years

1 - 3 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary

The Content Writer is responsible for creating compelling, accurate, and SEO-friendly content that elevates Bhimas online presence. This role involves developing high-quality product descriptions, blogs, landing pages, and marketing copy aligned with the brands tone and e-commerce strategy. The ideal candidate is a strong communicator with excellent writing and research abilities, capable of adapting to various formats and audiences.

Key Responsibilities

  • Write clear, engaging, and persuasive product descriptions for online catalogues.
  • Develop blog posts, articles, and long-form content that support brand positioning.
  • Create SEO-driven landing page copy optimized for search visibility and conversions.
  • Collaborate with the SEO team to incorporate relevant keywords and best practices.
  • Maintain consistent brand voice and messaging across all digital platforms.
  • Support marketing campaigns with creative and impactful copy.
  • Proofread, edit, and ensure accuracy, clarity, and high-quality output before publishing.
  • Optimize content for readability, user experience, and performance.
  • Conduct research on jewellery, industry trends, and e-commerce developments.
  • Track and analyze engagement metrics to evaluate content effectiveness.

Required Skills & Competencies

  • Strong writing, editing, and communication skills.
  • Understanding of SEO writing techniques and keyword usage.
  • Familiarity with CMS platforms and content publishing workflows.
  • Basic knowledge of keyword research and competitor content analysis.
  • Proficiency in MS Word and Google Docs.
  • Experience using tools such as Grammarly, Hemingway, etc.
  • Basic understanding of HTML for formatting content.
  • Knowledge of content funnels and user journeys.
  • Excellent attention to detail, creativity, and adaptability in tone and style.
  • Strong research skills and ability to collaborate effectively in a team environment.

Preferred Qualifications (Good to Have)

  • Experience with AI-assisted writing tools.
  • Knowledge of the jewellery domain and digital storytelling.
  • Ability to write email marketing copy and social media captions.
  • Basic video scriptwriting experience.

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Bhima Jewellery logo
Bhima Jewellery

Jewelry Retail

Kochi

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