CONTENT WRITER – B2B / TECHNICAL CONTENT

CONTENT WRITER – B2B / TECHNICAL CONTENT

Company: Astha Group / Astha Infra Engg (I) Pvt. Ltd.
Location: Mumbai / Thane, Maharashtra
Department: Digital Marketing
Employment Type: Full-Time
Experience: 2–5 Years
Reporting To: SEO Manager / Marketing Manager

About Astha Group

Astha Group is an engineering and manufacturing company specializing in tank jacking equipment, tank lifting systems and related solutions for storage tank construction. The company serves customers in India and international markets, with a focus on engineering quality, reliability and customer-oriented solutions.

We are looking for a skilled Content Writer to create clear, technically accurate and SEO-focused content for Astha Group's website, marketing channels and international B2B audience.

The ideal candidate should be able to understand technical information, research industrial subjects and convert complex engineering concepts into simple, professional and commercially useful content.

Job Objective

The Content Writer will be responsible for developing content that:

• Strengthens Astha Group's online presence.
• Supports SEO and organic search growth.
• Communicates technical products clearly.
• Builds credibility with international B2B customers.
• Supports product and service enquiries.
• Generates useful educational content for customers and engineers.
• Supports the company's sales and marketing objectives.

Key Responsibilities

1. Website Content

Create and update content for:

• Product pages
• Service pages
• Industry pages
• Application pages
• Landing pages
• About/company pages
• FAQs
• Technical resource pages
• Case studies
• Product comparison pages

Content should be technically accurate, easy to understand and aligned with the target customer's search intent.

2. Technical Content Writing

Research and write content related to Astha's products and industry, including:

• Tank jacking equipment
• Mechanical tank jacks
• Tank lifting systems
• Storage tanks
• Bolted tanks
• GLS tanks
• Tank construction
• Tank installation
• Tank accessories
• Tank lifting methodology
• Industrial applications
• Engineering processes
• Equipment specifications

The writer will work with Astha's engineering, technical and sales teams to verify technical information before publication.

3. SEO Content

Work closely with the SEO Manager to create content based on:

• Target keywords
• Search intent
• Keyword clusters
• Competitor research
• Customer questions
• Product searches
• Industry trends
• International search behaviour

Optimize content for:

• Primary and secondary keywords
• Headings
• Internal linking
• Search intent
• Meta titles
• Meta descriptions
• FAQs
• Featured-snippet opportunities
• Readability and user experience

4. Blog & Article Writing

Research and write high-quality articles covering topics relevant to Astha's customers.

Examples may include:

• Tank jacking methods
• How tank jacking systems work
• Mechanical vs hydraulic tank jacking
• Advantages of tank jacking
• Storage tank construction methods
• Bolted tank installation
• Tank lifting safety
• Tank construction equipment
• Tank jacking equipment selection
• Industrial tank applications

The objective is to provide genuinely useful technical information, rather than producing articles simply to increase word count.

5. Product Content

Create compelling and technically accurate product descriptions covering:

• Product features
• Technical specifications
• Applications
• Benefits
• Operating information
• Accessories
• Capacity
• Safety considerations
• Warranty information
• Certifications where applicable

The writer should be able to turn technical specifications supplied by the company into customer-friendly content without changing or inventing technical information.

6. Case Studies & Project Content

Develop case studies based on completed projects.

Content may include:

• Customer/project background
• Project requirements
• Equipment supplied
• Technical challenges
• Solution provided
• Installation/application
• Results
• Project photographs
• Technical specifications

Coordinate with the sales and technical teams to collect accurate project information.

7. International B2B Content

Develop content suitable for Astha's international markets.

Responsibilities include:

• Understanding international customer search intent.
• Researching terminology used in different markets.
• Creating professional international-facing content.
• Avoiding overly local or informal language.
• Maintaining consistent technical terminology.
• Supporting country-specific landing pages when required.

8. Content Research

Conduct research using:

• Search engines
• Industry publications
• Competitor websites
• Technical documentation
• Product manuals
• Industry reports
• Standards/certification information
• Internal company resources

All technical claims should be verified before publication.

9. Content Updating

Regularly review existing content and identify:

• Outdated information
• Missing information
• Poorly performing pages
• SEO opportunities
• Technical inaccuracies
• Content gaps
• Broken links
• Opportunities for better internal linking

Update existing content based on SEO performance and business requirements.

10. Sales & Marketing Support

Create content for:

• Product brochures
• Company presentations
• Email campaigns
• Sales proposals
• LinkedIn posts
• Product announcements
• Trade-show materials
• Newsletters
• Customer communications

Work closely with the sales team to understand common customer questions and objections and convert them into useful content.

11. AI-Assisted Content

The candidate may use AI tools to assist with:

• Research
• Outlining
• Brainstorming
• Content structuring
• Editing
• Proofreading

However, AI-generated content must not be published without human review, technical verification and editing.

The writer will be responsible for ensuring that published content is:

• Accurate
• Original
• Relevant
• Factually verified
• Brand-appropriate
• Technically sound
• Useful to the reader

12. Content Calendar

Work with the SEO Manager to develop:

• Monthly content calendars
• Blog schedules
• Product-page priorities
• Technical article plans
• Case-study schedules
• Seasonal/campaign content

Ensure content is delivered according to agreed deadlines.

Required Skills

The candidate should have:

• Excellent English writing skills
• Strong grammar and proofreading ability
• Excellent research skills
• SEO content-writing knowledge
• Ability to simplify technical information
• Strong attention to detail
• Ability to understand B2B audiences
• Ability to write professional international English
• Basic understanding of SEO
• Basic keyword research knowledge
• Strong editing and proofreading skills

Preferred Skills

Experience in any of the following will be an advantage:

• B2B content writing
• Technical writing
• Engineering content
• Manufacturing content
• Industrial-sector content
• Export-oriented businesses
• SEO content
• Case-study writing
• Product documentation
• Engineering/technical education

Candidates with an engineering or technical background combined with strong writing skills are encouraged to apply.

Tools

The candidate should be comfortable using:

• Google Docs / Microsoft Word
• Google Search
• Google Search Console – basic understanding
• Keyword research tools
• WordPress or other CMS platforms
• Grammarly or similar editing tools
• AI writing/research tools

Experience with Ahrefs, Semrush or similar SEO tools is an advantage.

Candidate Profile

We are looking for someone who:

• Has excellent written English.
• Can write clearly without unnecessary jargon.
• Is curious about technical and engineering subjects.
• Can understand information provided by engineers and convert it into customer-friendly language.
• Is comfortable researching unfamiliar technical topics.
• Pays close attention to facts, numbers and specifications.
• Understands that B2B content must build trust and credibility.
• Can work independently while coordinating with SEO, sales and technical teams.
• Can meet deadlines consistently.
• Is willing to learn Astha's products and industry in depth.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

Content Quality

• Accuracy of technical content
• Grammar and readability
• Originality
• Brand consistency
• Quality of research

SEO Performance

• Organic visibility of published content
• Keyword performance
• Organic traffic
• Engagement
• Internal-linking implementation

Business Impact

• Performance of product and landing pages
• Organic enquiries influenced by content
• Content contribution to RFQs and lead generation
• Performance of case studies and commercial pages

Productivity

• Content delivered according to schedule
• Content calendar adherence
• Number and quality of pages/articles completed
• Timely content revisions

Education & Experience

Education: Bachelor's degree in English, Journalism, Mass Communication, Marketing, Engineering, Communications or a related field.

Experience: 2–5 years of professional content-writing experience.

Experience with B2B, technical, engineering, manufacturing or industrial content will be preferred.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person