Job
Description
Aramya is a size-inclusive women's ethnic wear brand, focused on delivering comfortable and elegant daily wear at affordable prices. With \$9M in funding from Z47, Accel, and marquee angel investors, we’re on a path of rapid expansion. Driven by in-house designing & manufacturing and deep customer insights, we have grown exponentially in the last few quarters. Now, we’re looking for a dynamic Content & Social Media Marketing Lead to amplify our brand voice and drive Aramya’s presence in the digital world. Key Responsibilities: Content Strategy & Creation: Develop a comprehensive content strategy that aligns with Aramya’s brand identity and marketing goals. Create compelling, engaging, and share-worthy content for social media, blogs, and campaigns. Collaborate with the design and product teams to ensure content reflects the brand ethos. Social Media Management: Build and manage Aramya’s social media presence across platforms like Instagram, Facebook, Pinterest, and LinkedIn. Plan, execute, and analyze social media campaigns to drive engagement and brand loyalty. Stay updated on trends, leveraging them to create viral and meaningful content. Community Building: Foster and grow an engaged online community that resonates with Aramya’s ethos. Engage with followers through comments, messages, and interactive posts to strengthen brand connections. Campaign Execution: Work closely with the Performance Marketing team to align content with paid campaigns. Ensure creative consistency across all touchpoints—email, social media, website, and ads. Analytics & Optimization: Track content performance and social media metrics to evaluate success and refine strategies. Experiment with formats, styles, and trends to keep the brand fresh and engaging. An Ideal Candidate MUST Have: Bachelor’s degree in Marketing, Communication, or related fields. 5+ years of experience in content marketing and social media, preferably with D2C or fashion/lifestyle brands. Exceptional storytelling and creative writing skills. Proficiency in managing social media platforms and scheduling tools. Analytical mindset to measure success and drive data-backed decisions. Passion for fashion and a deep understanding of the target audience. Why Join Us? Be the voice of Aramya and play a pivotal role in shaping its digital presence. Work in a collaborative, growth-focused environment in Gurugram and be part of a journey redefining women’s ethnic wear. Ready to bring your creative genius to Aramya? Let’s build something extraordinary together! 🚀 Show more Show less
