Role & responsibilities
Lead content, SEO, off-page initiatives, and marketing activities across multiple products and business verticals, with responsibility for executing the marketing calendar and ensuring timely delivery of planned activities. The role includes end to-end content execution, organic growth, third-party content distribution, social media content, and cross-functional coordination.
Content
- Research, write, edit and publish original SEO/AEO blogs and articles.
- Develop and manage thought leadership content, case studies, success stories and UGC across relevant verticals.
- Translate complex product, technical, and regulatory concepts into clear, accurate, and audience-friendly content in collaboration with product and technical teams.
- Develop website, landing page, product, campaign and sales support content.
- Write content for LinkedIn, Medium and relevant third-party platforms. • Create content for webinars, events, newsletters, and other marketing initiatives.
- Repurpose and adapt content into different formats and channels to maximise content distribution and reach.
SEO & Organic Growth
- Optimise content for SEO, AEO, and GEO.
- Identify content opportunities to improve organic visibility and search performance.
- Implement on-page SEO practices, including content optimisation, internal linking, and metadata recommendations.
- Conduct content audits and identify opportunities to refresh, optimise and improve existing content.
- Manage listicles, UGC, customer feedback, testimonials, and reviews to strengthen brand credibility and support organic visibility.
Off-Page SEO & PR
- Manage Quora, Reddit, Medium, guest posts, article submissions, citations, backlink activities and outreach.
- Research relevant third-party websites and execute content distribution, link-building and guest-posting opportunities.
- Identify relevant media, industry publications, and third-party platforms for content and PR opportunities.
- Draft press releases, partnership announcements, corporate communications and thought leadership content.
- Maintain backlinks, outreach, content distribution, and PR trackers.
Social Media
- Plan, coordinate and manage the content calendar across LinkedIn, X, and other relevant social channels.
- Develop and adapt social media content based on campaigns, blogs, events, webinars and marketing initiatives.
• Coordinate with creative teams for social media creatives, videos, and other content assets.
End-to-End Ownership & Coordination
- Own assigned content from briefing, research and writing through editing, publishing, distribution, and performance tracking.
- Work with marketing and creative teams to adapt content into different formats where required.
- Coordinate with product, sales, design, SEO, leadership and external agencies to collect inputs, manage approvals and ensure timely delivery. • Maintain content calendars, briefs, trackers, and relevant content repositories.
- Ensure content is accurate, consistent with brand guidelines, and aligned with business and marketing objectives.
AI Usage
- Use AI responsibly for research, ideation, content optimisation and productivity. Final content must be original, well-researched, fact-checked and human-reviewed, and should not be published as AI-generated output without appropriate editorial review.
- Evaluate and use relevant AI tools for content research, ideation, optimisation, repurposing, workflow automation and productivity while maintaining human editorial oversight.
Key Performance Areas
Content Quality | Content Output | Organic Visibility | Keyword Rankings | Organic Traffic | Content Engagement | Backlinks & Link Building | Third-Party Placements | Social Media Content & Engagement | Technical Writing | Case Studies & UGC | Content Distribution | AI-Enabled Productivity | Timely Delivery
