Content Marketing Manager

Position: Content Marketing Manager

Location: Delhi- Corporate Office.

Qualification: Bachelor's/Master's in Mass Communication, Journalism, Marketing, or English with digital marketing certification,degree in film production, certification in cinematography

Experience: 3 to 5 Years

Role Definition: The Content Manager is responsible to oversee the development, distribution, and strategic efforts of creating messaging to inform and educate the target audience, involving knowledge of digital marketing software, tools, and methods with a focus on content and SEO along with managing people and projects. In your context, this translates to building credibility content (case studies, project showcases, technical articles) that supports tender bids and brand positioning in the EPC/housing infrastructure space.

KRAs,

1. Content Strategy & Planning

• Build monthly/quarterly content calendar aligned to tender cycles
• Identify content themes around project milestones and case studies
• Collaborate with Sales/BD team to align content with pipeline needs
• Research industry trends for relevant content angles
• Plan content mix across formats (blog, video, case study, social)

2. Case Study & Project Documentation

• Collect data/photos from completed projects for storytelling
• Draft technical case studies highlighting EPC execution quality
• Get sign-off from project/engineering teams for accuracy
• Convert case studies into pitch-ready formats for tenders
• Maintain repository of project documentation for reuse

3. Website & Blog Content Management

• Write and update website service/product pages
• Publish SEO-optimized blogs on industry topics
• Ensure content reflects brand positioning and compliance standards
• Update website with new certifications, awards, project wins
• Coordinate with designer/developer for content uploads

4. Social Media Content Support

• Draft content briefs for social media marketer
• Review posts for brand consistency and messaging accuracy
• Repurpose case studies into social media formats
• Plan content around industry events/expos
• Track content engagement and suggest improvements

5. SEO & Digital Visibility

• Conduct keyword research relevant to EPC/water infra sector
• Optimize website and blog content for search visibility
• Monitor search rankings for key service terms
• Build backlink opportunities via guest content/PR
• Report monthly SEO performance to management

6. Sales & Proposal Content Support

• Create reusable content blocks for tender proposals
• Draft company profile/brochure updates
• Support BD team with pitch deck content
• Maintain testimonial and client quote library
• Customize content for specific client/government proposals

7. Email & Newsletter Marketing

• Plan monthly newsletter content calendar
• Draft email content for leads, clients, and partners
• Segment email lists for targeted messaging
• Track open/click rates for optimization
• Share project updates via email to key stakeholders

8. Content Governance & Brand Consistency

• Create and maintain brand tone/style guide
• Review all outgoing content for consistency
• Ensure compliance with RERA/government messaging norms
• Approve freelancer/vendor content before publishing
• Audit published content quarterly for accuracy

9. Vendor & Freelancer Coordination

• Brief designers/videographers/copywriters on requirements
• Review and approve vendor-delivered content
• Track vendor timelines and quality
• Negotiate costs for content production projects
• Build a reliable freelancer content pipeline

10. Performance Tracking & Reporting

• Track content engagement, reach, and lead attribution
• Prepare monthly content performance reports
• Analyze which content formats drive tender/BD support
• Present insights to Marketing Manager/leadership
• Recommend content strategy adjustments based on data

Candidate Profile:

· Smart, Energetic, Responsible, good communication skills (both verbal & written)

· Video production Specialist, Dedicated, and with a clear employment background.

· Significant experience in Content Creating, editing.

· Experience in handling PMCS/Contractors and Builders.

· Presentation skills with fluency in creating PPTS/PDFS and MS Office and MS Office.

· Preferred Industry- Water Industry, Pipe manufacturers eg; Kimplas, Supreme, Astral, Prince

· Graduate in Mass Communication, Journalism, Marketing, or English with digital marketing certification,degree in film production, certification in cinematography

· Self-starter, team player and positive attitude

Job Type: Full-time

Pay: ₹300,000.00 - ₹600,000.00 per year

Experience:

• total work: 3 years (Preferred)

Work Location: In person