Search Engine Optimization (SEO): Keyword research, on-page/off-page optimization, backlinking, and technical SEO. Social Media Marketing: Content creation and ad management across LinkedIn, Instagram, Facebook, and YouTube. Paid Campaigns: Google Ads (Search, Display), Meta Ads, and LinkedIn Ad Campaigns. Email Marketing: Designing and executing email campaigns via Mailchimp, Zoho Campaigns, or HubSpot. Content Marketing: Creating blogs, landing pages, newsletters, and ad copies aligned with business goals. Analytics & Reporting: Google Analytics 4, Search Console, and Data Studio dashboards for traffic and campaign insights. Brand Growth: Supporting marketing initiatives to increase awareness and digital engagement. Roles & Responsibilities Assist in developing and executing end-to-end digital marketing campaigns. Create, schedule, and manage engaging content across social platforms. Optimize web pages for improved search ranking and conversions. Track and analyze performance metrics, preparing weekly and monthly reports. Support email campaigns, ad optimization, and lead nurturing activities. Collaborate with the sales and HR teams for employer branding and lead generation initiatives. Stay up to date with the latest digital marketing trends and technologies. Soft Skills Creative storytelling & brand alignment Strong analytical and problem-solving mindset Excellent communication & teamwork Adaptability and learning agility