Location: Gurugram (Remote Flexibility) Commitment: Full-time | Equity + Investment (₹50 Lakhs minimum) Company Description CitrusMint is a new-age, innovation-driven retail enterprise built on the pillars of quality, creativity, and technology. Under our flagship brand Myrtle Toys, we are creating immersive, innovative, and proudly Made-in-India toys that spark imagination, foster experiential child development, and compete with global brands. With India’s toy market growing at 12% CAGR and 75% still unorganized, Myrtle Toys is uniquely positioned to capture this opportunity with affordable, high-quality, and differentiated products. Role Description We are seeking a visionary Co-Founder with deep expertise in Marketing & Sales for Myrtle Toys (CitrusMint Retail LLP). The Co-Founder will invest ₹50 Lakhs, lead business development, and drive go-to-market strategy, brand growth, and sales execution—scaling Myrtle Toys into a trusted household brand across India and beyond. Key Responsibilities Go-to-Market & Brand Strategy: Build and execute a robust roadmap to position Myrtle Toys as a leading brand. Revenue & Growth Targets: Deliver ambitious sales milestones (₹50–70 lakhs per SKU annually). Sales & Distribution: Expand across retail, modern trade, e-commerce, and distribution networks. Customer Acquisition: Drive adoption among millennial parents and Gen Z kids, building loyalty and repeat purchases. Retail Partnerships: Forge collaborations with toy retailers, wholesalers, malls, and online marketplaces. Brand Awareness: Lead impactful marketing campaigns across digital, offline, and experiential channels. Team Leadership: Build, mentor, and lead a high-performing sales & marketing team. Strategic Input: Contribute to long-term growth plans including exports, backward integration, and content-driven storytelling (micro drama series). Qualifications & Experience 15+ years in sales, marketing, and business development in retail/consumer products (toys, FMCG, lifestyle preferred). Proven success in scaling consumer brands and establishing retail distribution. Strong industry network across retailers, distributors, and e-commerce platforms. Entrepreneurial mindset with appetite for early-stage investment and brand-building. What We Offer Co-founder equity + profit share aligned with investment and contribution. Significant long-term wealth creation opportunity with brand scalability. A chance to shape the future of Made-in-India innovative toys in a high-growth sector. If you’re a seasoned retail leader ready to co-build India’s next big toy brand, connect with us to explore this opportunity.
As a Co-Founder with deep expertise in Marketing & Sales for Myrtle Toys under CitrusMint Retail LLP, your role is crucial in leading business development, driving go-to-market strategy, brand growth, and sales executions to scale Myrtle Toys into a trusted household brand across India and beyond. **Key Responsibilities:** - **Go-to-Market & Brand Strategy:** Build and execute a robust roadmap to position Myrtle Toys as a leading brand. - **Revenue & Growth Targets:** Deliver ambitious sales milestones (50-70 lakhs per SKU annually). - **Sales & Distribution:** Expand across retail, modern trade, e-commerce, and distribution networks. - **Customer Acquisition:** Drive adoption among millennial parents and Gen Z kids, building loyalty and repeat purchases. - **Retail Partnerships:** Forge collaborations with toy retailers, wholesalers, malls, and online marketplaces. - **Brand Awareness:** Lead impactful marketing campaigns across digital, offline, and experiential channels. - **Team Leadership:** Build, mentor, and lead a high-performing sales & marketing team. - **Strategic Input:** Contribute to long-term growth plans including exports, backward integration, and content-driven storytelling (micro drama series). **Qualifications & Experience:** - 15+ years in sales, marketing, and business development in retail/consumer products (toys, FMCG, lifestyle preferred). - Proven success in scaling consumer brands and establishing retail distribution. - Strong industry network across retailers, distributors, and e-commerce platforms. - Entrepreneurial mindset with an appetite for early-stage investment and brand-building. If you're a seasoned retail leader looking to co-build India's next big toy brand, this opportunity offers co-founder equity, profit share aligned with investment and contribution, significant long-term wealth creation opportunity, and a chance to shape the future of Made-in-India innovative toys in a high-growth sector. As a Co-Founder with deep expertise in Marketing & Sales for Myrtle Toys under CitrusMint Retail LLP, your role is crucial in leading business development, driving go-to-market strategy, brand growth, and sales executions to scale Myrtle Toys into a trusted household brand across India and beyond. **Key Responsibilities:** - **Go-to-Market & Brand Strategy:** Build and execute a robust roadmap to position Myrtle Toys as a leading brand. - **Revenue & Growth Targets:** Deliver ambitious sales milestones (50-70 lakhs per SKU annually). - **Sales & Distribution:** Expand across retail, modern trade, e-commerce, and distribution networks. - **Customer Acquisition:** Drive adoption among millennial parents and Gen Z kids, building loyalty and repeat purchases. - **Retail Partnerships:** Forge collaborations with toy retailers, wholesalers, malls, and online marketplaces. - **Brand Awareness:** Lead impactful marketing campaigns across digital, offline, and experiential channels. - **Team Leadership:** Build, mentor, and lead a high-performing sales & marketing team. - **Strategic Input:** Contribute to long-term growth plans including exports, backward integration, and content-driven storytelling (micro drama series). **Qualifications & Experience:** - 15+ years in sales, marketing, and business development in retail/consumer products (toys, FMCG, lifestyle preferred). - Proven success in scaling consumer brands and establishing retail distribution. - Strong industry network across retailers, distributors, and e-commerce platforms. - Entrepreneurial mindset with an appetite for early-stage investment and brand-building. If you're a seasoned retail leader looking to co-build India's next big toy brand, this opportunity offers co-founder equity, profit share aligned with investment and contribution, significant long-term wealth creation opportunity, and a chance to shape the future of Made-in-India innovative toys in a high-growth sector.