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Category Manager- Public Health

UPL Limited

10 - 15 years

Mumbai

Posted:1 week ago

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Job Description


Job Description Category Manager, Public Health (Pest Control) About Company Ultima Search providing Pest Management Solutions for the Urban Pests. Ultima Search is one of the leading companies in India in the field of comprehensive pest control solutions through their exhaustive range of Products as well as Professional Pest Management Services. Our Motto is to provide personalized attention while rendering the Professional service and our customers. Item Detail Job title Category Manager Public Health (Urban Pest Control Solutions) Function Level Business development Senior Manager (senior individual contributor with a team) Reports to Location Business Head [Mumbai HQ], with regular field travel across the territory Business scope Public health pest management: household insecticides, rodenticides, parricides, termite and residual sprays, fogging and vector-control products, and allied equipment Role purpose Category Manager Public Health will be responsible for (owns the full) overall business of Public health category - from strategy and portfolio to P&L and developing market share. The role involves developing market presence for Ultima Search as a credible player in the Urban Pest Control Domain, intending to garner a sizable market share in the Professional Urban Pest Control Solutions Market - Government, Institutional, Pest control operators (PCOs) and Retail channels. The incumbent will be a category leader - accountable for category revenue, margin and reputation. Scope of Roles Category strategy and planning ¢ Build a 35 year category vision and annual operating plan covering segments (vector control, household pests, termite, rodent, institutional and PCOs) and geographies. Track market size, share, competitor moves, pricing and emerging technologies (new actives, formulations, IGRs, baits, smart traps, digital monitoring etc). Identify white spaces and decide where to invest, defend or exit.


P&L ownership and pricing ¢ ¢ Accountable for the category revenue, gross margin and contribution targets, and the sales forecasts. Set pricing, discount and scheme architecture across channels, including government tender and rate- contract pricing. ¢ Manage working capital, inventory and demand planning with Supply Chain and Finance. Portfolio and new product development ¢ ¢ Own the product lifecycle: concept, trials, launch, scale-up and rationalisation of SKUs. Lead NPD with R&D, Regulatory and Procurement, including formulation choices, packaging, claims and cost-in-use positioning. ¢ Run field efficacy trials and gather PCO and customer feedback to improve products. Go-to-market and channel growth ¢ Define channel strategy for municipal bodies and government health programmes, PCOs, institutions (hospitals, hospitality, food processing, warehousing), distributors and trade. ¢ ¢ Partner with Sales teams to build the pipeline, tender participation plans and key account strategies. Plan launches, promotions, demos, training programmes and trade and technical communication. Regulatory, safety and stewardship ¢ ¢ ¢ Ensure all products meet Central Insecticides Board and Registration Committee (CIB&RC) registration, labelling, licensing and Bureau of Indian Standards (BIS) requirements, and applicable state rules. Drive safe-use stewardship: label compliance, applicator training, resistance management and waste handling. Engage with industry bodies and regulators on policy, and manage product-related risk and recalls. Technical thought leadership and stakeholder management ¢ ¢ Act as the company's category voice with key opinion leaders, entomologists, public health officials and industry associations. Support Technical Services with training content, protocols and case studies that build credibility. Team leadership and cross-functional influence ¢ ¢ Lead, coach and develop the category team; set clear goals and review performance. Align Sales, R&D, Regulatory, Supply Chain, Finance and Quality around one category plan without line authority. Qualifications and experience Education ¢ ¢ Essential: Bachelor's degree in Agriculture, Entomology, Biological or Chemical Sciences. Preferred: MBA (Marketing / General Management) or M.Sc. in Entomology / Agri-business. Experience ¢ 8-10 years in similar domain professional pest control, vector control, household insecticides, agro- chemicals, with at least 3 years in category, product or business leadership. ¢ ¢ ¢ Proven record of owning a P&L and growing a category, including at least two product launches. Hands-on exposure to government and institutional selling, tenders and PCO channels. Working knowledge of CIB&RC registration, labelling norms and safe-use practices.


Desirable ¢ Prior work in the similar industry. Familiarity with integrated pest management (IPM), resistance management and digital monitoring tools. ¢ ¢ Experience leading a team and working across R&D, Sales, Regulatory and Supply Chain. Fluency in English and Hindi; knowledge of Marathi or another regional language is an advantage. Competency Required: Each competency below is tied to the responsibilities it supports, with what strong performance looks like in this role. Functional and technical competencies Competency Category and strategic thinking Financial and commercial acumen Product and technical knowledge Innovation and NPD leadership Market and customer insight Channel and go-to-market excellence Regulatory and compliance mastery Behavioral and leadership competencies Competency Strategic leadership and decision making Influencing without authority People leadership and talent development Stakeholder and relationship management Communication and presentation Interfaces, working conditions and growth path Key interfaces ¢ Internal: Sales, R&D, Regulatory Affairs, Quality, Supply Chain, Finance, Technical Services, Procurement.


¢ External: government and municipal health departments, PCOs and associations, distributors, institutional customers, active-ingredient and packaging suppliers, regulators and industry bodies. Working conditions ¢ ¢ Office-based with frequent field visits, trials and customer meetings (about 3040% travel). Peak workload around the monsoon and vector-borne disease season and during tender cycles. Growth path Head of Marketing, Business Unit Head Pest Control, or General Manager Public Health / Professional ¢ Pest Management.

Skills Required

Corporate Acquisition Corporate sales B2B Sales Business development management B2B Sales Corporate business development

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