Roles and Responsibilities Develop and execute social media strategies across multiple platforms (Facebook, Instagram, Twitter) to increase brand awareness and engagement. Manage influencer marketing campaigns by identifying key influencers, building relationships, and negotiating partnerships. Monitor analytics to track performance metrics such as website traffic, lead generation, and conversion rates. Execute Lead Generation Meta campaigns and Google Adwords Campaigns. Create Awareness and branding campaigns across social media platforms. Report on Daily/ weekly basis.