Campaign Ops_Digital Banking_0819_1288_1100804

Digital Marketing

• A Person would be responsible for developing campaigns on Adobe Campaign classic/In- House campaign tool on a timely basis with precision.
• Should be able to coordinate with Campaign Managers/Product on queries raised by them.
• Should play a role of Team player with good communication skills & should be able to work under pressure.
• Design, develop and execute complex rules using Adobe Campaign Classic tool.
• Manage extensive campaign quality assurance processes prior to campaign execution.
• Support communications in production; monitor existing communications, troubleshoot campaign and technical issues, make modifications to existing communications and ensure communications are being executed correctly.
• Manage communication status reporting; define standard delivery reports, and create new adhoc campaign using available tools (e.g. Java Scripting for Adobe Campaign Classic).
Analyze key campaign performance metrics and recommend ways to optimize campaign design.

• Graduate /Post Graduate/MBA/BE with Adobe Campaign Classic Experience with minimum 1 years, Banking Experience would be an advantage.
• Well versed with Adobe Campaign Classic, SQL queries, Java Scripting for Adobe Campaigns, macros, excels functions, etc. is a must.
• Problem solving attitude
• Analytical skills & ability to quickly understand / anticipate the business requirement and outline the business benefit
• Apply data program techniques and procedures.