Campaign Management Assoc Manager

Job Description

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Campaign Ecosystem Expertise:Proven experience in managing campaigns across email, SMS, and direct mail channels.HCL UNICA Platform Proficiency:At least 5+ years of execution experience with the HCL UNICA platform or any similar marketing automation tools, with proficiency in UNICA administration tasks as an added advantage.SQL Skills:Extensive hands-on experience in SQL for complex data extraction, transformation, and loading (ETL) processes. Proficient in writing and optimizing advanced SQL queries, including subqueries, joins, indexing, and stored procedures, to ensure efficient data retrieval and manipulation using relevant tools.Webserver Knowledge:Solid understanding and experience with webserver management.Linux Proficiency:Strong knowledge and experience working with Linux.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Ability to establish strong client relationship Ability to handle disputes Ability to meet deadlines Ability to manage multiple stakeholders Ability to perform under pressureProficient in SQL and Unica Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation