Job Title: Graphic Designer & Video Editor Location: Coimbatore Employment Type: Full-Time Experience Level: Mid-Level (2–3 Years) Job Overview: We are looking for a passionate and talented Graphic Designer & Video Editor with 2–3 years of hands-on experience in digital marketing or advertising environments. The ideal candidate is a visual storyteller with a sharp eye for design and motion, capable of producing compelling content that aligns with brand messaging across digital platforms. Key Responsibilities: Design and produce engaging graphics and videos for digital campaigns, social media, websites, and marketing materials. Collaborate closely with the marketing and creative teams to conceptualize and execute visuals that resonate with target audiences. Edit raw footage into polished video content using Adobe Premiere Pro and After Effects. Create eye-catching visual assets with Adobe Photoshop and Illustrator. Ensure brand consistency across all design and video projects. Manage multiple creative projects while meeting tight deadlines. Incorporate feedback and make revisions efficiently. Stay current on industry trends and design techniques to continuously elevate content quality. Requirements: 2–3 years of experience in graphic design and video editing, preferably in digital marketing or agency settings. Bachelor's degree, diploma, or certificate in Graphic Design, Video Editing, Multimedia Arts, or related field (preferred). Expert-level proficiency in Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, and After Effects. Advanced understanding of typography, colour theory, composition, and motion design. Strong creative thinking and storytelling abilities. Excellent organizational and communication skills. Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment. Preferred Qualities: A keen eye for visual detail and a strong sense of aesthetics. A collaborative team player with a proactive attitude. Previous work with brand campaigns and digital ad content is a plus.
Key Skills & Qualifications: B2B Marketing Expertise: Deep understanding of B2B marketing strategies, focusing on lead generation, nurturing, and converting business clients. Familiarity with how marketing and sales work together in a B2B context (longer sales cycles, relationship building, etc.). Campaign Management: Hands-on experience in developing, executing, and optimizing marketing campaigns specifically for B2B products or services. Expertise in using data-driven insights to optimize campaigns for better results (e.g., more qualified leads, higher conversion rates). Sales and Marketing Alignment: Strong understanding of sales goals and processes, ensuring marketing strategies directly support and align with the sales pipeline. Ability to coordinate with the Sales Director to adjust campaigns according to sales targets, market feedback, and business goals. CRM and Marketing Automation: Proficiency in CRM tools (Salesforce, HubSpot, etc.) for tracking leads and ensuring smooth handoffs between marketing and sales teams. Experience with marketing automation tools (e.g., Marketo, Pardot) to streamline lead nurturing and follow-ups. Collaboration with Sales Teams: Directly collaborating with the Sales Director to align marketing campaigns with sales objectives, ensuring both teams are on the same page for lead generation and conversion strategies. Regular communication with sales teams to gather insights on the quality of leads and provide marketing assets (e.g., email templates, presentations) for the sales team. Data Analysis & Reporting: Ability to analyze and report on campaign performance, especially in terms of how well leads generated by marketing are converting through the sales pipeline. Proficiency in using tools like Google Analytics, HubSpot, or Salesforce to monitor and measure KPIs (key performance indicators) like ROI, lead quality, and conversion rates. Strong Communication Skills: Ability to present campaign performance, insights, and recommendations clearly to both marketing and sales leadership. Strong written and verbal communication to collaborate with various stakeholders, including the Sales Director and other departments. Cross-Department Collaboration: Collaborate with other departments such as product, customer success, and content teams to ensure the marketing materials and campaigns are aligned with broader business objectives. Foster good communication between the marketing and sales teams to ensure both teams are working together toward a unified goal. Ideal Background: 4+ years of experience in B2B marketing, with hands-on campaign management experience and a strong understanding of sales processes. Prior experience in working directly with sales teams (specifically Sales Directors or senior sales leadership) to align strategies and optimize lead generation. Solid understanding of CRM tools (like Salesforce, HubSpot) and marketing automation platforms. Strong analytical skills to assess the effectiveness of campaigns and optimize based on feedback from both sales and marketing performance metrics. Experience in working with longer sales cycles and relationship-building aspects of B2B sales. Additional Traits: Proactive Problem-Solving: Able to anticipate potential roadblocks and work with the Sales Director to find solutions. Leadership: Ability to coordinate and lead cross-functional teams. Attention to Detail: Ensuring that campaigns and communication align with sales goals and market needs. Requirements B2B Marketing Expertise – Strong understanding of B2B marketing strategies, lead generation, nurturing, and conversion. Campaign Management – Proven ability to plan, execute, and optimize B2B marketing campaigns using data-driven insights. Sales & Marketing Alignment – Ability to align marketing efforts with sales goals, ensuring smooth coordination with sales leadership. CRM Proficiency – Hands-on experience with CRM platforms such as Salesforce or HubSpot for lead tracking and pipeline management. Marketing Automation – Skilled in tools like Marketo , Pardot , or similar for lead nurturing and automation workflows. Data Analysis & Reporting – Proficiency in tools like Google Analytics , HubSpot , and Salesforce to measure KPIs and ROI. Collaboration Skills – Strong teamwork and communication abilities to work closely with Sales, Product, and Content teams. Analytical Thinking – Ability to interpret marketing and sales data to optimize strategies and improve performance. Communication Skills – Excellent written and verbal communication for presenting results and coordinating cross-functional efforts. Problem-Solving & Adaptability – Proactive approach to identifying challenges and adjusting campaigns based on market and sales feedback. Leadership & Coordination – Capability to lead cross-departmental initiatives and ensure alignment on shared goals. Attention to Detail – Accuracy and consistency in executing campaigns and managing marketing-sales deliverables.
**Role Overview:** As a B2B Marketing Expert, you will be responsible for deepening your understanding of B2B marketing strategies, with a focus on lead generation, nurturing, and converting business clients. You will work towards aligning marketing efforts with sales goals to ensure a smooth coordination between both departments. Your expertise in campaign management and data-driven insights will be crucial in optimizing marketing campaigns specifically for B2B products or services. Your strong communication skills will play a vital role in presenting campaign performance, insights, and recommendations clearly to both marketing and sales leadership. **Key Responsibilities:** - **B2B Marketing Expertise:** - Develop a deep understanding of B2B marketing strategies, focusing on lead generation, nurturing, and converting business clients. - Ensure familiarity with how marketing and sales work together in a B2B context, including longer sales cycles and relationship-building aspects. - **Campaign Management:** - Hands-on experience in developing, executing, and optimizing marketing campaigns specifically for B2B products or services. - Utilize data-driven insights to optimize campaigns for better results such as more qualified leads and higher conversion rates. - **Sales and Marketing Alignment:** - Understand sales goals and processes to ensure marketing strategies directly support and align with the sales pipeline. - Coordinate with the Sales Director to adjust campaigns according to sales targets, market feedback, and business goals. - **CRM and Marketing Automation:** - Proficiency in CRM tools (Salesforce, HubSpot, etc.) for tracking leads and ensuring smooth handoffs between marketing and sales teams. - Experience with marketing automation tools (e.g., Marketo, Pardot) to streamline lead nurturing and follow-ups. - **Collaboration with Sales Teams:** - Directly collaborate with the Sales Director to align marketing campaigns with sales objectives. - Communicate regularly with sales teams to gather insights on the quality of leads and provide marketing assets for the sales team. - **Data Analysis & Reporting:** - Analyze and report on campaign performance, especially in terms of lead conversion through the sales pipeline. - Utilize tools like Google Analytics, HubSpot, or Salesforce to monitor and measure KPIs like ROI, lead quality, and conversion rates. - **Cross-Department Collaboration:** - Collaborate with other departments such as product, customer success, and content teams to ensure alignment of marketing materials and campaigns with broader business objectives. - Foster good communication between marketing and sales teams to work towards a unified goal. **Qualifications Required:** - 4+ years of experience in B2B marketing, with hands-on campaign management experience and a strong understanding of sales processes. - Prior experience in working directly with sales teams to align strategies and optimize lead generation. - Solid understanding of CRM tools (like Salesforce, HubSpot) and marketing automation platforms. - Strong analytical skills to assess campaign effectiveness and optimize based on feedback. - Experience in working with longer sales cycles and relationship-building aspects of B2B sales. (Note: Additional details of the company were not found in the provided job description),