Role Purpose To build sales capability across divisions by coaching, training, and enabling the frontline salesforce (DSMs & SOs), and ensuring supervisory excellence through ASMs and ZMs. The role acts as a capability partner to the sales organization, ensuring consistent execution, quality manpower, and sustainable performance in the market. Key Responsibilities -Capability Building & Coaching Conduct structured coaching sessions for DSMs and SOs in the field. Run Train-the-Trainer (TTT) programs for ASMs and ZMs to strengthen supervisory coaching skills. Ensure structured on-the-job training (OJT) by ASMs/ZMs to their teams. -Training & Deployment Design and execute regional training interventions aligned with business priorities. Drive consistency in execution standards – productivity, coverage, range selling, visibility, and distributor management. Create feedback loops for continuous improvement of sales practices. Create content to delivery training (presentations, videos, micro content) -Salesforce Quality & Manpower Health Monitor and support manpower strength, recruitment quality, and attrition trends, particularly at DSM levels. Partner with HR & Sales Leadership to ensure timely hiring, induction, and capability readiness ; Maintain a talent pipeline across divisions. Spend significant time in market , travel to deliver coaching Key Deliverables / KPIs % of DSMs/SOs coached (coverage & quality scores). Improvement in frontline productivity (ECO, range selling, outlet coverage). Manpower health score – attrition, quality of hiring, bench strength. Training impact – pre vs. post performance of trained batches. Candidate Profile Experience : 5–10 years in FMCG frontline sales; exposure to ASM/Sr. ASM/ZM roles preferred. 1-2 year of training experience Skills : Strong coaching ability, structured problem-solving, communication, and people development orientation. Competencies : Passion for capability building, ability to travel extensively, cross-category adaptability, high influencing skills. Education : MBA / PG in Sales & Marketing preferred; graduates with strong FMCG sales track record may also apply.
Role Overview: As a Sales Capability Building Manager, your role is crucial in enhancing sales performance across divisions by coaching, training, and empowering the frontline salesforce. Your primary focus will be on ensuring supervisory excellence and consistent execution to drive sustainable performance in the market. Key Responsibilities: - Conduct structured coaching sessions for DSMs and SOs in the field to enhance their sales capabilities. - Facilitate Train-the-Trainer (TTT) programs for ASMs and ZMs to strengthen their supervisory coaching skills. - Ensure structured on-the-job training (OJT) by ASMs/ZMs to their respective teams. - Design and execute regional training interventions aligned with business priorities. - Drive consistency in execution standards including productivity, coverage, range selling, visibility, and distributor management. - Establish feedback loops for continuous improvement of sales practices. - Develop training content such as presentations, videos, and micro content for effective delivery. Salesforce Quality & Manpower Health: - Monitor and support manpower strength, recruitment quality, and attrition trends, especially at DSM levels. - Collaborate with HR & Sales Leadership to ensure timely hiring, induction, and capability readiness, while maintaining a talent pipeline. - Dedicate significant time in the market and travel to deliver coaching sessions. Key Deliverables / KPIs: - Measure % of DSMs/SOs coached based on coverage & quality scores. - Track improvement in frontline productivity metrics (ECO, range selling, outlet coverage). - Evaluate manpower health score including attrition rate, quality of hiring, and bench strength. - Assess training impact by comparing pre vs. post performance of trained batches. Qualification Required: - Experience: 5-10 years in FMCG frontline sales with exposure to ASM/Sr. ASM/ZM roles preferred, along with 1-2 years of training experience. - Skills: Strong coaching ability, structured problem-solving, effective communication, and people development orientation. - Competencies: Passion for capability building, willingness to travel extensively, cross-category adaptability, and high influencing skills. - Education: MBA / PG in Sales & Marketing preferred; graduates with a robust FMCG sales track record are also encouraged to apply.,