Job Summary
We are looking for a creative, strategic, and experienced Branding Manager – PR to develop and execute effective branding and public relations strategies. The candidate will be responsible for strengthening brand identity, managing media relations, handling corporate communications, planning promotional campaigns, and enhancing the company's public image.
The ideal candidate should have strong communication, networking, media management, and brand promotion skills.
Key Responsibilities
- Develop and implement branding and public relations strategies to improve brand visibility and market positioning.
- Manage the company's brand image, reputation, and corporate identity.
- Build and maintain strong relationships with media professionals, journalists, influencers, and PR agencies.
- Plan and execute PR campaigns, press conferences, media events, and promotional activities.
- Prepare press releases, media statements, company announcements, and promotional content.
- Coordinate with advertising agencies, marketing teams, and creative professionals.
- Manage brand communication across digital platforms, print media, and other promotional channels.
- Develop and execute corporate communication and brand awareness campaigns.
- Monitor media coverage, public perception, and competitor branding activities.
- Organise product launches, exhibitions, sponsorships, and corporate events.
- Handle media enquiries and coordinate interviews with company representatives.
- Support crisis communication and reputation management activities.
- Ensure consistency in brand messaging, visual identity, and communication materials.
- Collaborate with sales and marketing teams to support business growth.
- Manage PR budgets, vendor coordination, and campaign expenses.
- Prepare branding and PR performance reports for management.
- Identify opportunities for strategic partnerships, influencer collaborations, and media exposure.
Required Qualifications and Skills
- Bachelor's degree in Marketing, Mass Communication, Public Relations, Journalism, Business Administration, or a related field.
- MBA in Marketing or a postgraduate qualification in Public Relations is preferred.
- 3–7 years of experience in branding, public relations, corporate communications, or marketing.
- Strong knowledge of PR strategies, media relations, and brand management.
- Excellent verbal and written communication skills.
- Experience in organising media events, promotional campaigns, and corporate activities.
- Strong networking, negotiation, and relationship-building abilities.
- Knowledge of digital marketing, social media branding, and content management.
- Proficiency in MS Office, PowerPoint, and reporting tools.
- Strong organisational, leadership, and problem-solving skills.
Preferred Candidate Profile
- Experience working with PR agencies, advertising companies, corporate organisations, or marketing teams.
- Established professional relationships with media agencies, journalists, and influencers.
- Experience in brand positioning, corporate reputation management, and media campaigns.
- Ability to manage multiple branding projects and meet deadlines.
- Creative thinking with strong strategic planning abilities.
- Confident, professional, presentable, and results-oriented.
- Willingness to travel for events, media interactions, and promotional activities.
Key Skills
- Brand Management & Positioning
- Public Relations (PR)
- Media Relations & Networking
- Corporate Communication
- Brand Promotion & Awareness
- Press Release & Content Development
- Reputation Management
- Event Planning & Management
- Digital Branding & Social Media
- Crisis Communication
- Influencer & Agency Coordination
- Marketing Campaign Management
- Communication & Presentation Skills
- Strategic Planning & Team Leadership
- Budget Management & Reporting
Pay: ₹60,000.00 - ₹75,000.00 per month
Benefits:
Work Location: In person
