About the Company
NEVORA HEALTH & BEAUTY PVT. LTD. is an upcoming consumer health and beauty company preparing to launch in January 2027. Our portfolio will include health supplements, nutraceuticals, skincare, haircare and personal care products.
Our business model focuses on sourcing products from third-party manufacturers and building our own consumer brand through repacking, relabelling, marketing and online and offline sales.
Head Branding & Marketing
Job Summary
The Head Branding & Marketing will lead the company's brand strategy, product positioning, marketing communications, product launch planning and brand development activities.
The candidate will be responsible for creating a consistent brand identity, understanding consumer behaviour, coordinating marketing campaigns and building brand awareness while contributing to business growth and profitability.
The ideal candidate should be capable of building a brand from the ground up in a fast-growing startup environment.
Key Responsibilities
1. Brand Strategy & Development
- Develop and implement NEVORA's overall brand strategy and positioning.
- Build a consistent brand identity, brand guidelines, messaging and communication strategy.
- Conduct market research, competitor analysis and consumer insights.
- Identify target audiences, market opportunities and product differentiation strategies.
- Develop long-term brand-building initiatives aligned with business objectives.
2. Product Branding & Launch Management
- Develop branding strategies for nutraceuticals, health supplements, skincare, haircare and personal care products.
- Coordinate product naming, packaging design, label design, product presentation and marketing materials.
- Work with third-party manufacturers, designers and packaging vendors to coordinate product launch requirements.
- Ensure packaging, product descriptions and promotional claims undergo the required regulatory review before use.
- Plan launch calendars and coordinate timely product introductions.
3. Marketing Campaigns & Brand Awareness
- Plan and execute integrated marketing campaigns across digital and relevant offline channels.
- Develop brand communication strategies for social media, website content, advertising and promotional activities.
- Coordinate with creative agencies, graphic designers, video editors, influencers and content creators.
- Develop marketing calendars and ensure consistency in brand communication.
- Monitor campaign effectiveness and recommend improvements based on measurable results.
4. Digital Marketing & E-commerce Coordination
- Work closely with the e-commerce and performance marketing teams to support online business growth.
- Coordinate brand presence across the company website and relevant marketplaces, including Amazon and Flipkart.
- Support customer acquisition, product visibility, conversion and repeat-purchase initiatives.
- Ensure brand consistency across product listings, advertisements and digital platforms.
- Review campaign performance and identify opportunities to improve marketing efficiency.
5. Sales Growth & Business Support
- Develop marketing initiatives that support revenue growth and customer acquisition.
- Coordinate with sales teams on product promotions, distributor presentations and retail marketing materials.
- Support market expansion through suitable online and offline channels.
- Work with management to develop pricing, promotional and product portfolio recommendations.
- Align branding investments with product margins, marketing budgets and commercial objectives.
6. Budget & Performance Management
- Prepare and manage the annual and monthly brand marketing budget.
- Monitor marketing expenditure and campaign performance.
- Track brand awareness, customer acquisition, sales growth and marketing efficiency.
- Prepare monthly brand performance reports and recommendations for management.
- Ensure marketing investments contribute to sustainable business growth.
7. Team & Agency Management
- Coordinate with e-commerce, sales, operations and customer support teams.
- Manage external marketing agencies, designers, production vendors and creative partners.
- Establish clear deliverables, timelines and performance expectations.
- Build internal marketing capabilities as the business grows.
Required Skills & Experience
- 5 TO 10 years of experience in brand management, brand marketing or integrated marketing.
- Experience in cosmetics, skincare, personal care, FMCG, wellness or nutraceuticals is strongly preferred.
- Proven experience in developing brand strategies and executing product launches.
- Strong understanding of consumer behaviour, brand positioning and marketing communications.
- Experience managing marketing budgets, agencies and cross-functional teams.
- Understanding of digital marketing and e-commerce channels.
- Strong leadership, communication, analytical and project management skills.
- Ability to work independently and execute strategies in a startup environment.
Key Performance Indicators (KPIs)
- Successful product launches and launch timelines.
- Brand awareness and growth in target-market reach.
- Consistency of brand identity across customer touchpoints.
- Marketing campaign effectiveness and budget utilisation.
- Contribution to sales growth and customer acquisition.
- Product positioning and market differentiation.
- Marketing efficiency and contribution to product profitability.
Preferred Candidate Profile
We are looking for a proactive brand-building professional who combines strategic thinking with hands-on execution. Candidates who have built or repositioned consumer brands, launched multiple products, managed marketing budgets and delivered measurable results will be preferred.
Experience in a growing D2C company or startup will be an advantage.
What We Offer
- Opportunity to build a new health and beauty brand from the ground up.
- Direct involvement in brand strategy and business decisions.
- Opportunity to lead product launches and marketing initiatives.
- A performance-driven startup environment with opportunities for growth.
