Branded Content Writer - Vertoz

• Write and edit branded content across formats such as articles, advertorials, press releases, web stories, and occasional social copy

• Understand client briefs and turn them into clear, engaging stories that fit the brand's voice and campaign goals

• Adapt content to the tone, style and editorial guidelines of different publishers and platforms

• Coordinate with publisher partners on content approvals, edits and timelines

• Research industry topics, trends and audiences to build credible, insight-led content

• Collaborate with design, strategy and client servicing teams on campaign ideas and content calendars

• Maintain accuracy, consistency and quality across every deliverable, including fact-checking and proofreading

• Handle client feedback and revisions with professionalism and speed

• Support content for SEO, using keywords and structure that improve discover-ability
  

Requirements

• 3 to 5 years of experience as a content writer, journalist, editor or PR professional in a publication, brand or PR/advertising agency

• Bachelor's or Master's degree in Mass Communication, Journalism or English Literature

• Excellent command of written and spoken English, with strong grammar, editing and storytelling skills

• Clear understanding of branded content, native advertising and the publisher ecosystem

• Ability to write in different tones, from corporate and formal to conversational and youth-focused

• Working knowledge of SEO basics and content performance metrics

• Strong research skills and attention to detail

• Ability to manage multiple projects and meet tight deadlines

• Good communication and team coordination skills
  

• Experience handling education, real estate, BFSI, healthcare or consumer brands

• Familiarity with AI tools for research and ideation, with a strong editorial eye to keep the writing human

• A portfolio of published work, bylines or campaign samples
  

Benefits

• No dress codes

• Flexible working hours

• 5 days working

• 24 Annual Leaves

• International Presence

• Celebrations

• Team Outings