Key Responsibilities
Key Responsibilities
Brand Strategy & Positioning
- Understand clients’ businesses, industries, target audiences and competitors.
- Develop brand positioning, ideology, personality and differentiation.
- Establish brand communication and storytelling direction.
- Build brand identity and long-term marketing direction.
Campaign Conceptualisation
- Develop innovative marketing campaigns.
- Conceptualise product launches, brand campaigns and promotions.
- Develop campaign themes, storytelling angles and creative concepts.
- Create content ideas that generate engagement and brand recall.
Marketing Strategy
- Develop marketing strategies aligned with business objectives.
- Plan activities for brand building as well as sales generation.
- Identify relevant marketing channels and audience segments.
- Develop launch, promotional and growth strategies.
Social Media & Content Strategy
- Strong understanding of Instagram and other social platforms.
- Understand algorithms, trends, content distribution and audience behaviour.
- Identify emerging content formats and opportunities.
- Develop content pillars, calendars, reel concepts and scripts.
- Analyse content performance and improve creative direction.
Creative Direction
- Decide how brands should look, feel and communicate.
- Develop visual references, moodboards and creative briefs.
- Guide graphic designers, videographers and video editors.
- Establish creative standards and maintain brand consistency.
- Direct shoots and oversee creative production.
Team Leadership & Execution
- Lead the creative team and provide clear briefs.
- Allocate creative responsibilities and coordinate execution.
- Review designs, videos and campaign deliverables.
- Ensure creative quality and timely execution.
- Work closely with DMEs and Performance Marketers.
- Take ownership from concept to final delivery.
Non-Negotiable Requirements
- Excellent communication and presentation skills.
- Strong creative thinking and visual understanding.
- Strong understanding of modern brands and social media.
- Comfortable appearing on camera when required.
- Ability to independently develop brand and marketing strategies.
- Ability to lead teams and execute ideas.
- Previous experience working with D2C brands.
Ideal Candidate
Someone who can THINK, PLAN, DIRECT and EXECUTE. A combination of brand strategist, creative director and marketing thinker rather than a conventional social media manager.
Pay: ₹360,000.00 - ₹600,000.00 per year
Work Location: In person
