Brand & Content Marketing Lead (Consultant)
ANEYA | Luxury Destination Weddings & Curated Experiences
Location: Bengaluru (Hybrid, with occasional travel to Chettinad)
Job Type: Contract / Consulting (3–6 months)
Compensation: ₹60,000 – ₹1,20,000 per month, depending on experience and capabilities
Experience Required: 3–5 years in marketing, brand management, content marketing or creative production
About ANEYA
ANEYA is an emerging premium destination weddings and curated experiences brand rooted in the rich cultural heritage of Chettinad, Tamil Nadu.
We are building a distinctive luxury brand that brings together extraordinary heritage properties, culture, hospitality and thoughtfully curated celebrations.
As we prepare for our launch, we're looking for a creative, entrepreneurial and hands-on marketing professional to help establish ANEYA's brand presence and execute our initial marketing initiatives.
About the Role
We are hiring a Brand & Content Marketing Lead (Consultant) for an initial 3–6-month engagement.
This is an exciting opportunity to help build a luxury consumer brand from the ground up.
You will work closely with the founding team to develop ANEYA's marketing strategy, create compelling content, coordinate photography and video production, and establish a distinctive digital presence.
This is a hands-on execution role, not just a strategy or social media management position.
We're looking for someone who combines strong creative judgment, marketing expertise and the ability to independently manage projects and external creative partners.
Key Responsibilities1. Brand Marketing & Positioning
- Help develop and execute ANEYA's initial brand launch strategy.
- Establish a consistent premium visual identity, brand voice and storytelling approach.
- Create marketing campaigns that communicate ANEYA's distinctive destination and experience offerings.
- Ensure brand consistency across digital platforms and marketing materials.
2. Content Strategy & Social Media
- Develop and execute a 90-day content calendar.
- Plan and oversee the creation of approximately 25–35 high-quality Instagram posts, reels and carousels.
- Create engaging narratives around heritage properties, luxury celebrations, Chettinad culture and curated experiences.
- Coordinate copywriting, graphic design, video editing and publishing.
- Monitor engagement and optimise content based on performance.
3. Photography & Video Production
- Plan and coordinate premium photography and video shoots across Chettinad heritage properties.
- Develop creative briefs, moodboards, shot lists and production schedules.
- Identify and manage photographers, videographers, editors and designers.
- Oversee the production of a short cinematic destination film and supporting digital content.
- Ensure high creative quality while managing production timelines and budgets.
4. Founder & Brand Storytelling
- Develop authentic founder-led content and brand narratives.
- Identify compelling stories around Chettinad's architecture, craftsmanship, cuisine and cultural heritage.
- Translate these stories into engaging videos, social posts and marketing campaigns.
5. Marketing Collateral & Sales Support
- Develop premium brand presentations, destination lookbooks and marketing collateral.
- Work with the founding team to create visually compelling materials for prospective clients and partners.
- Support website content development and digital launch activities.
- Ensure marketing initiatives contribute to brand awareness and qualified customer inquiries.
6. AI-Assisted Content Creation
- Use AI-powered creative tools to improve content development and production efficiency.
- Explore AI-assisted video creation, visual concepts, image enhancement and editing workflows.
- Maintain high aesthetic and brand standards across all creative outputs.
Required Qualifications & Experience
Candidates must have:
- 3–5 years of relevant professional experience in marketing, brand management, content marketing or digital marketing.
- Demonstrated experience independently executing marketing campaigns and content initiatives.
- Strong understanding of Instagram marketing, reels, short-form video and digital storytelling.
- Experience coordinating photography/video shoots and working with creative agencies or freelancers.
- Excellent creative judgment, visual sensibility and attention to detail.
- Strong writing, communication and storytelling skills.
- Ability to manage multiple projects, vendors, timelines and deliverables independently.
- Familiarity with modern creative and AI-assisted content production tools.
- Willingness to travel occasionally to Chettinad, Tamil Nadu.
Preferred Experience
- Prior work with luxury hospitality, premium travel, destination weddings, lifestyle, fashion or premium consumer brands.
- Experience launching a new brand or building a brand's digital presence from scratch.
- Experience with Canva, Adobe Creative Suite, CapCut or similar content production tools.
- Familiarity with AI tools such as ChatGPT, Midjourney, Runway or comparable platforms.
- Experience creating premium brand presentations, lookbooks or marketing collateral.
- Strong network of photographers, videographers, designers or content creators.
What We're Looking For
We're particularly interested in someone who:
- Has excellent taste and understands what makes a brand feel genuinely premium.
- Is equally comfortable developing creative ideas and executing them.
- Can independently coordinate a shoot, manage creative partners and deliver finished content.
- Is resourceful, organised and comfortable working in an early-stage environment.
- Takes ownership of outcomes rather than simply coordinating tasks.
- Understands that great marketing should create customer interest and support business growth, not just generate social media engagement.
What You'll Deliver
During the initial engagement, you will help create:
- A cohesive brand and content marketing plan.
- A premium photography and video content library.
- A short cinematic destination introduction film.
- Approximately 25–35 Instagram posts and reels.
- Founder-led storytelling content.
- Premium destination lookbooks and brand presentations.
- A consistent and professional digital brand presence.
Compensation & Engagement
Monthly consulting fee: ₹60,000 – ₹1,20,000, based on relevant experience and demonstrated capabilities.
Contract duration: 3–6 months initially, with potential for extension based on mutual interest and performance.
Working arrangement: Hybrid/flexible, with occasional travel to Chettinad for content shoots and brand activities.
How to Apply
Interested candidates can apply through Indeed or email contact@aneya.co.in.
Please include:
- Your updated resume.
- Portfolio or links to marketing campaigns, Instagram accounts or content you have personally managed.
- Examples of photography, video or brand campaigns you have helped produce.
- Your current location, availability and expected monthly consulting fee.
Applications with relevant portfolios and demonstrable hands-on marketing experience will be preferred.
Pay: ₹60,000.00 - ₹120,000.00 per month
Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka
