Brand Associate

The Brand Associate plays a critical role in maintaining and enhancing the online reputation of the organization or its clients. This includes monitoring online conversations, analyzing feedback, and providing actionable insights to improve brand sentiment. The role also requires expertise in social media listening, analytics, and strategy, coupled with proficiency in ORM tools and marketing analytics.

Key Responsibilities

Social Media Listening & Monitoring:

· Utilize ORM tools like Konnect Insights, Locobuzz, Brandwatch, Talkwalker, Sprinklr, and Simplify360 to track online conversations, brand mentions, and hashtags.

· Identify and analyze trends in customer sentiment and industry conversations to inform brand strategy.

· Monitor competitors’ activities to benchmark and strategize accordingly.

Social Media Analytics & Performance Tracking:

· Use advanced analytics to measure brand sentiment, engagement, and customer behavior across platforms.

· Prepare comprehensive reports on campaign performance, audience insights, and improvement areas.

Data Reporting & Insights:

· Gather, analyze, and present data-driven insights to enhance the effectiveness of ORM and marketing strategies.

· Share actionable insights with internal teams to improve product offerings, services, or customer experience.

Reputation Management:

· Address customer queries, complaints, and reviews on social media, review sites, and forums in a professional and timely manner.

Pay: From ₹500,000.00 per year

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person