Job
Description
Role Overview
We are looking for a Brand Manager who can take ownership of The Full Circle’s brand presence and help strengthen how we communicate our mental health and wellness offerings across B2C and B2B audiences.
The ideal candidate should have a strong understanding of brand strategy, content, campaigns, digital marketing, consumer insights, and brand communication, with the ability to work closely with creative, content, performance marketing, and business teams.
Key Responsibilities
Develop and execute the overall brand strategy and communication plan.
Strengthen The Full Circle’s brand positioning across digital and offline channels.
Plan and execute integrated brand campaigns, launches, and marketing initiatives.
Develop monthly/quarterly brand and campaign calendars.
Work closely with the content and creative teams to ensure consistent brand messaging and visual identity.
Identify relevant consumer trends, audience insights, and opportunities for brand growth.
Manage brand communication across social media, website, campaigns, events, PR, and other marketing channels.
Collaborate with performance marketing teams to align brand and acquisition objectives.
Work with internal stakeholders to translate business objectives into effective marketing campaigns.
Monitor competitor activity and developments in the mental health, wellness, EAP, and related sectors.
Track campaign and brand performance and prepare insights/reports.
Ensure consistency in brand tone, messaging, visual identity, and customer experience.
Coordinate with external agencies, freelancers, creators, vendors, and other partners when required.
Contribute to new product/service launches and go-to-market initiatives.
Requirements
4–7 years of experience in Brand Management, Brand Marketing, Marketing, or Integrated Marketing.
Experience in consumer-facing, wellness, healthcare, lifestyle, D2C, or service-based brands is preferred.
Strong understanding of brand strategy, positioning, campaigns, and customer communication.
Good understanding of digital marketing and social media.
Strong communication and presentation skills.
Ability to manage multiple projects and stakeholders simultaneously.
Strong analytical and problem-solving skills.
Ability to work independently in a fast-paced environment.
Proficiency in MS Office/Google Workspace; familiarity with marketing analytics and project-management tools is a plus
